Attendance and Participation Grades by Jan 30 posted on Blackboard

Published January 31, 2015 | By Min-Seok Pang, Ph.D.

In-class discussion questions for Feb 2

Published January 30, 2015 | By Min-Seok Pang, Ph.D.

We will discuss these questions in-class on Mon, Feb 2. Do not post comments on this.

How can we justify a large amount of investments in e*Logistics or ByRequest?
Why is security a concern at an airport?
Which individuals should an airport manage for security?
Which information does a security system have to maintain? Which process does the security system have to handle?
What are the risks from the current manual, inefficient processes in managing airport employee credentials?
What could be the WORST-CASE scenarios?

Published January 30, 2015 | By Min-Seok Pang, Ph.D.

What are other examples of franchising (like McDonalds or Hilton hotels) that you know of?
Why would it be difficult for other hotel chains (e.g. Hilton, Marriott) to let hotel property owners or operating companies to hire full-time ByRequest managers with discretionary budget and managerial freedom to provide personalize services?
Why would it be difficult for other hotel chains to force property owners or operating companies to share customer information?
What are other examples in which successful companies achieve core competencies using IT?

Published January 28, 2015 | By Min-Seok Pang, Ph.D.

Published January 28, 2015 | By Min-Seok Pang, Ph.D.

We will discuss these questions in-class on Fri, Jan 30. Do not post comments on this.

Between ByRequest and other point/mileage programs, which one is more valuable to customers? Why?
Between ByRequest and other point/mileage programs, which one is more profitable to the brand (or cheaper to execute)? Why?
How easy or difficult is it for the competitors to imitate Wyndham’s ByRequest Program?
What is the francising structure in the lodging industry?
Why does the case mention on Page 4 about “a lack of standardization of IT plagued the lodging industry?”
How is Wyndham’s IT infrastructure and management different from that of other hotel chains? What are the advantages in Wyndham’s IT infrastructure and management ?

Published January 28, 2015 | By Min-Seok Pang, Ph.D.

Does the Internet only destroy the profitability of the lodging industry? Is there any way for this industry to improve their profitability using the Internet?
What is the role of a ByRequest manager at a Wyndham hotel? Why is this role important?
Can we think of similar personalized service strategy in any other company or other industry?

Published January 27, 2015 | By Min-Seok Pang, Ph.D.

Why is San Francisco Airport considering to upgrade its security system?
What are the problems and risks in SFO’s current security infrastructure and processes?
How does Ms. Dickie try to justify the investments into the new security system?

Published January 27, 2015 | By Min-Seok Pang, Ph.D.

Published January 26, 2015 | By Min-Seok Pang, Ph.D.

Published January 26, 2015 | By Min-Seok Pang, Ph.D.

We will discuss these questions in-class on Wed, Jan 28. Do not post comments on this.

When you’re travelling, how do you choose your hotel to stay? What kind of amenities or perks do you value the most?
How can Wyndham successfully compete with such giants as Hilton or Marriott and generate sustainable profit streams?
Where is Wyndham competing? What kind of customers is it targeting?
At which area did Wyndham choose to excel?
How does ByRequest work?
How does IT support this ByRequest initiative?
What’s the difference between Wyndham ByRequest program and other conventional guest rewards or frequent mileage programs?