In-class discussion questions for Jan 28

We will discuss these questions in-class on Wed, Jan 28. Do not post comments on this.

• When you’re travelling, how do you choose your hotel to stay? What kind of amenities or perks do you value the most?
• How can Wyndham successfully compete with such giants as Hilton or Marriott and generate sustainable profit streams?
• Where is Wyndham competing? What kind of customers is it targeting?
• At which area did Wyndham choose to excel?
• How does ByRequest work?
• How does IT support this ByRequest initiative?
• What’s the difference between Wyndham ByRequest program and other conventional guest rewards or frequent mileage programs?