In-class discussion questions for Jan 30

We will discuss these questions in-class on Fri, Jan 30. Do not post comments on this.

• Between ByRequest and other point/mileage programs, which one is more valuable to customers? Why?
• Between ByRequest and other point/mileage programs, which one is more profitable to the brand (or cheaper to execute)? Why?
• How easy or difficult is it for the competitors to imitate Wyndham’s ByRequest Program?
• What is the francising structure in the lodging industry?
• Why does the case mention on Page 4 about “a lack of standardization of IT plagued the lodging industry?”
• How is Wyndham’s IT infrastructure and management different from that of other hotel chains? What are the advantages in Wyndham’s IT infrastructure and management ?