Online discussion questions – Jan 30
- What are other examples of franchising (like McDonalds or Hilton hotels) that you know of?
- Why would it be difficult for other hotel chains (e.g. Hilton, Marriott) to let hotel property owners or operating companies to hire full-time ByRequest managers with discretionary budget and managerial freedom to provide personalize services?
- Why would it be difficult for other hotel chains to force property owners or operating companies to share customer information?
- What are other examples in which successful companies achieve core competencies using IT?
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