Week 13 – ITC eChoupal Case – Brief Guidelines

Due by Wednesday, April 15, 10AM

• Why was the supply chain for soybean so inefficient and how does eChoupal change it?
• What kind of information does eChoupal provide to farmers?
• What are the benefits of eChoupal to farmers and ITC?

Your brief may not cover page 11-16, but please DO NOT SKIP to read them.