In-class discussion questions for Apr 17

We will discuss these questions on Fri, Apr 17. Do not pose comments on this.

• With eChoupal, who are the losers?  How did ITC embrace them as part of the system?
• Do you think if the farmers initially liked eChoupal?
• What have made this change successful?
• How could ITC achieve competitive advantages from eChoupal?
• Could ITC’s competitors copy this innovation quickly?
• What choke points have Amazon.com and Netflix eliminated?