MIS 3534 – Prof. Min-Seok Pang

Online Discussion Questions

Online discussion questions – Feb 23

  • Any real-life example where senior management in a business firm does not work for the interest of the shareholders?
  • Any real-life example of IT failures due to management problems, rather than technical problems? (other than Target and Healthcare.gov)
  • Mr. Barton was the last presenter at the board meeting. What does it tell to the senior management team at IVK?

Online discussion questions – Feb 16

  • There is only one person at IVK who knows how the internal IT prices are calculated. What would be the risks? How could he/she abuse the system?
  • Why is the slush fund at IVK problematic from the perspective of managerial (cost) accounting?
  • If you’re Mr. Barton, how would you make the case for new security project funding to business unit managers?

Online discussion questions – Feb 9

  • On Page 58, it reads “we’ve run closer to 5 to 6 percent of sales on IT spending. Which, by the way, Davies thought wasn’t enough to keep IT assets from degrading over time..” Why does Mr. Davies mean by degrading?
  • What are the cases in which IT systems need to be maintained?
  • What are the cases in which news IT systems need to be developed?
  • What are the examples of IT systems that have high strategic impacts but not operational dependency?
  • What are the examples of IT systems that have high operational dependence but not strategic impacts?

Online discussion questions – Feb 6

  • What would be the intangible (hard-to-quantify) costs with SFO SAFE project (other than what we discussed – training, employee adjustment, work disruption)?
  • How would you quantify the benefits in reduced security risks from SFO SAFE? How would you put a dollar figure on it?
  • How would you quantify the benefits in improved service employee training from OTISLINE? How would you put a dollar figure on it?

Online discussion questions – Jan 30

  • What are other examples of franchising (like McDonalds or Hilton hotels) that you know of?
  • Why would it be difficult for other hotel chains (e.g. Hilton, Marriott) to let hotel property owners or operating companies to hire full-time ByRequest managers with discretionary budget and managerial freedom to provide personalize services?
  • Why would it be difficult for other hotel chains to force property owners or operating companies to share customer information?
  • What are other examples in which successful companies achieve core competencies using IT?

Online discussion questions – Jan 28

  • Does the Internet only destroy the profitability of the lodging industry? Is there any way for this industry to improve their profitability using the Internet?
  • What is the role of a ByRequest manager at a Wyndham hotel? Why is this role important?
  • Can we think of similar personalized service strategy in any other company or other industry?

Online discussion questions – Jan 26

  • What’s your core competency?  Do you have something that you can do better than anyone else?
  • What is the core competency of a company that you know? Is it valuable and inimitable?
  • In an industry you are familiar with, which company is playing in Cost Leadership strategy? Who’s in Differentiation? Who’s in Focused?