Online Discussion Questions
Online discussion questions – Feb 23
- Any real-life example where senior management in a business firm does not work for the interest of the shareholders?
- Any real-life example of IT failures due to management problems, rather than technical problems? (other than Target and Healthcare.gov)
- Mr. Barton was the last presenter at the board meeting. What does it tell to the senior management team at IVK?
Online discussion questions – Feb 18
- Any examples of public goods? (other than what we discussed in-class – defense, fresh air, public park, street light, police, fire dept.)
- Any examples of Prisoner’s Dilemma?
- If you are a professor, how would you make sure that everyone in a group project works hard and no one free-rides?
Online discussion questions – Feb 16
- There is only one person at IVK who knows how the internal IT prices are calculated. What would be the risks? How could he/she abuse the system?
- Why is the slush fund at IVK problematic from the perspective of managerial (cost) accounting?
- If you’re Mr. Barton, how would you make the case for new security project funding to business unit managers?
Online discussion questions – Feb 11
- Why does cloud computing enable experiments and facilitate innovation?
- Data in the cloud – who owns data? The vendor or the client?
- Does open source software have higher quality than closed properietary software. Why or why not?
- What would be the examples of “Wisdom of Crowds”?
Online discussion questions – Feb 9
- On Page 58, it reads “we’ve run closer to 5 to 6 percent of sales on IT spending. Which, by the way, Davies thought wasn’t enough to keep IT assets from degrading over time..” Why does Mr. Davies mean by degrading?
- What are the cases in which IT systems need to be maintained?
- What are the cases in which news IT systems need to be developed?
- What are the examples of IT systems that have high strategic impacts but not operational dependency?
- What are the examples of IT systems that have high operational dependence but not strategic impacts?
Online discussion questions – Feb 6
- What would be the intangible (hard-to-quantify) costs with SFO SAFE project (other than what we discussed – training, employee adjustment, work disruption)?
- How would you quantify the benefits in reduced security risks from SFO SAFE? How would you put a dollar figure on it?
- How would you quantify the benefits in improved service employee training from OTISLINE? How would you put a dollar figure on it?
Online discussion questions – Feb 2
- How could we justify such a large amount of investments in e*Logsitics or ByRequest?
- What are the risks in the current security system at SFO?
- What are the risks in SFO from the current manual, inefficient processes in managing airport employee credentials?
- What could be the WORST-CASE scenarios in SFO?
Online discussion questions – Jan 30
- What are other examples of franchising (like McDonalds or Hilton hotels) that you know of?
- Why would it be difficult for other hotel chains (e.g. Hilton, Marriott) to let hotel property owners or operating companies to hire full-time ByRequest managers with discretionary budget and managerial freedom to provide personalize services?
- Why would it be difficult for other hotel chains to force property owners or operating companies to share customer information?
- What are other examples in which successful companies achieve core competencies using IT?
Online discussion questions – Jan 28
- Does the Internet only destroy the profitability of the lodging industry? Is there any way for this industry to improve their profitability using the Internet?
- What is the role of a ByRequest manager at a Wyndham hotel? Why is this role important?
- Can we think of similar personalized service strategy in any other company or other industry?
Online discussion questions – Jan 26
- What’s your core competency? Do you have something that you can do better than anyone else?
- What is the core competency of a company that you know? Is it valuable and inimitable?
- In an industry you are familiar with, which company is playing in Cost Leadership strategy? Who’s in Differentiation? Who’s in Focused?