Reading Brief Guidelines
Week 6 – IT Adventures Ch. 8 – Brief Guideline
- Why has Mr. John Cho’s request for IT security funding been being denied?
- Why had Mr. Davies, the former IVK CIO, had to set up a slush fund? How?
- By “one neck in the noose”, what does Maggie (Mr. Barton’s girlfriend) mean?
- What’s Mr. Barton’s decision regarding IT funding and what’s his rationale?
Week 5 – IT Adventures Ch. 4 and 5 – Brief Guideline
Read IT Adventures Chapter 4 and 5 and write ONE reading brief (NOT two) up to 200 words that includes both chapters.
- What is the funding mechanism for IT at IVK? What is a chargeback? (Ch. 4)
- How have IT portfolio and spending at IVK evolved for the last several years? (Ch. 4)
- Describe the concepts of “Competes vs. Qualifiers” and IT Strategic Grid (Ch. 5)
Week 4 – San Francisco Airport Case Brief Guideline
- Why is San Francisco Airport considering to upgrade its security system?
- What are the problems and risks in SFO’s current security infrastructure and processes?
- How does Ms. Dickie try to justify the investments into the new security system?
Week 3 – Wyndham International Case Brief Guideline
Next week, in reading Wyndham case, focus on the three following points.
- At which area does Wyndham choose to excel and how?
- How does the ByRequest program support this goal?
- How is ByRequest different from other guest-royalty or frequent mileage programs?
It might be hard to understand “Wyndham’s Background” and “The Lodging Industry” section (page 2-5). It’s okay not to include these part in your brief, but be sure to read them before the class.
First Weekly Reading Brief guidelines – Otis Elevator
Read Otis Elevator case from the Harvard Business School coursepack and explain the following three points.
- What’s the direction of Otis’s strategic move?
- Why is Otis trying to shift its strategic focus?
- How do Otis’s IT projects (OtisLine, e*Lostistics) support such a move?
Instructions
- Submit via Blackboard (http://blackboard.temple.edu/).
- Up to 200 words.
- Due by 10:00am on Friday, Jan 16. A late submission will not be graded.
- For your brief to be considered for a best brief with extra credits, you need to submit by 6pm on Thursday, Jan 15.
- DO NOT COPY AND PASTE from the case. Use your own words. Plagiarized work will be graded at 0.