Course Syllabus – MIS3538 Syllabus Spring 2021
Canvas – https://templeu.instructure.com/courses/89624
Virtual Zoom Classroom – https://temple.zoom.us/j/94086831383
Client Audit Groups – https://docs.google.com/document/d/1YTqvYxszRKcw6XX3AIwpLmVPLlbReSUImdwstFqLlWI/edit?usp=sharing
Individual Presentation List – https://docs.google.com/spreadsheets/d/1uTmpd0gP3wGWhrryl5hBe6bDGkXPolNsWpVJ6jb7ERA/edit?usp=sharing
| WEEK | DATE | TOPIC | ASSIGNED READINGS & VIDEOS DUE |
|---|---|---|---|
| 1 | 1/19 | Class Intro | |
| 2 | 1/26 | Strategy & Brand Voice on Social |
Social Media Strategy: The Definitive Post A Day In the Life of a Hootsuite Social Media Manager Dictionary.com’s Twitter Got So Cleverly Woke |
| 3 | 2/2 | Reputation Management & Social Media Policy |
Guide to Online Reputation Mangement https://neilpatel.com/blog/guide-to-reputation-management/ Online Reputation Mangement Done Right https://www.smartinsights.com/digital-marketing-strategy/online-reputation-management-done-right/ Creating Social Media Policy https://sproutsocial.com/insights/social-media-policy/ NYT Social Media Guidelines https://www.niemanlab.org/2017/10/the-new-york-times-released-new-staff-social-media-guidelines-so-phew-thankfully-thats-settled/ |
| 4 | 2/9 | Social Listening |
Social Listening – What is Social Listening? https://blog.hootsuite.com/social-listening-business/ – Social Listening Success https://sproutsocial.com/social-listening/ – Reddit https://wallaroomedia.com/blog/social-media/reddit-marketing/ – Silence is golden: Brands find their place in the conversation |
| 5 | 2/16 | Social Listening | |
| 6 | 2/23 | Wellness Day | No Class |
| 7 | 3/2 | Content Creation, UGC, Influencers & Attention |
– Wild West: Influencers Disrupting Healthcare https://www.fastcompany.com/90427946/as-the-healthcare-industry-increasingly-relies-on-influencers-concerns-mount – Big Influencers On Campus https://www.insidehighered.com/news/2019/12/05/working-student-social-media-influencers – A Marketer’s Guide to Using User-Generated Content on Social Media https://blog.hootsuite.com/user-generated-content-ugc/ – Gary Vaynerchuck on Day Trading Attention https://www.garyvaynerchuk.com/what-is-day-trading-attention/ – How TikTok holds our Attention https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention – 9 Brands Doing Unique Things https://blog.hootsuite.com/brands-doing-cool-things-on-social/ – Social Media Content Ideas https://blog.hootsuite.com/content-idea-cheat-sheet/ – User Generated Content https://blog.hootsuite.com/user-generated-content-ugc/ Week 6 Individual Presentations Group Assignment 1 – Client Intro, Content Audit & Competitive Analysis due |
| 8 | 3/9 | Reviews & Customer Service |
– Septa on Social – Your Business Needs More Negative Reviews – Social Media Customer Service |
| 9 | 3/16 | Crisis Management |
– https://www.cision.com/2015/06/6-social-media-musts-for-crisis-communication/ – Survival Guide to Crisis Communication https://blog.hubspot.com/service/crisis-communication – Coronavirus is the First Social Media Infodemic https://www.technologyreview.com/2020/02/12/844851/the-coronavirus-is-the-first-true-social-media-infodemic/ – Social Media Management in Times of Crisis https://buffer.com/resources/social-media-management-in-times-of-crisis/ Group Assignment 2 – Creative Brief due |
| 10 | 3/23 | Advertising through Social Media |
– Social media advertising 101: how to get the most out of your ad budget -Social Media Advertising Trends to Watch for in 2021 https://www.bannerflow.com/blog/5-social-media-advertising-trends-2021/ |
| 11 | 3/30 | SEO |
– Key Word Research, Part 2 https://moz.com/learn/seo/one-hour-guide-to-seo – Searcher Satisfaction, Part 3 https://moz.com/learn/seo/one-hour-guide-to-seo Group Assignment 3 – Sample Social Posts due |
| 12 | 4/6 | SEO Continued | |
| 13 | 4/13 |
Analytics & Meaningful Measurement |
19 Social Media Metrics That Really Matter—And How to Track Them Social Media Analytics and Why It’s Important Final Reading Summary Due |
| 14 | 4/20 | Group Presentations |
Group Assignment 4 – Final Presentations
Group Assignment 5 – Final Report due Thursday, 4/29 @ 11:59 PM Hootsuite Cert – Due Wednesday, 5/5 @ 11:59 PM |