{"id":22,"date":"2018-01-17T14:36:08","date_gmt":"2018-01-17T19:36:08","guid":{"rendered":"http:\/\/community.mis.temple.edu\/mis3580sec001s2018\/?page_id=22"},"modified":"2021-04-06T17:28:50","modified_gmt":"2021-04-06T21:28:50","slug":"schedule","status":"publish","type":"page","link":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/","title":{"rendered":"Schedule"},"content":{"rendered":"
\n

Course Syllabus –\u00a0MIS3538 Syllabus Spring 2021<\/a>
\nCanvas – https:\/\/templeu.instructure.com\/courses\/89624<\/a>
\nVirtual Zoom Classroom – https:\/\/temple.zoom.us\/j\/94086831383<\/a><\/p>\n

Client Audit Groups – https:\/\/docs.google.com\/document\/d\/1YTqvYxszRKcw6XX3AIwpLmVPLlbReSUImdwstFqLlWI\/edit?usp=sharing<\/a><\/p>\n

Individual Presentation List – https:\/\/docs.google.com\/spreadsheets\/d\/1uTmpd0gP3wGWhrryl5hBe6bDGkXPolNsWpVJ6jb7ERA\/edit?usp=sharing<\/a><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
WEEK<\/th>\nDATE<\/th>\nTOPIC<\/th>\nASSIGNED READINGS & VIDEOS DUE<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\n1\/19<\/td>\nClass Intro<\/td>\n\u00a0<\/td>\n<\/tr>\n
2<\/td>\n1\/26<\/td>\nStrategy & Brand Voice on Social<\/td>\n\n

Social Media Strategy: The Definitive Post<\/a>\u00a0<\/span><\/p>\n

A Day In the Life of a Hootsuite Social Media Manager<\/span><\/a><\/p>\n

The Communicators Funnel<\/span><\/a><\/p>\n

Dictionary.com\u2019s Twitter Got So Cleverly Woke<\/a><\/span><\/p>\n

Corporate Social Media: moving past awkward phase (mostly)<\/span><\/a><\/p>\n

How\u2019s it Sound? 7 Brand Voice Tips for your Website<\/span><\/a><\/p>\n<\/td>\n<\/tr>\n

3<\/td>\n2\/2<\/td>\nReputation Management & Social Media Policy<\/td>\n\n

Guide to Online Reputation Mangement<\/span> https:\/\/neilpatel.com\/blog\/guide-to-reputation-management\/<\/span><\/a><\/p>\n

Online Reputation Mangement Done Right<\/span> https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-reputation-management-done-right\/<\/span><\/a><\/p>\n

Creating Social Media Policy<\/span> https:\/\/sproutsocial.com\/insights\/social-media-policy\/<\/span><\/a><\/p>\n

NYT Social Media Guidelines <\/span>https:\/\/www.niemanlab.org\/2017\/10\/the-new-york-times-released-new-staff-social-media-guidelines-so-phew-thankfully-thats-settled\/<\/span><\/p>\n<\/td>\n<\/tr>\n

4<\/td>\n2\/9<\/td>\nSocial Listening<\/td>\n\n

\u00a0Social Listening<\/span><\/p>\n

–<\/span> \u00a0 <\/span> What is Social Listening?<\/span> https:\/\/blog.hootsuite.com\/social-listening-business\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Social Listening Success<\/span> https:\/\/sproutsocial.com\/social-listening\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Reddit<\/span> https:\/\/wallaroomedia.com\/blog\/social-media\/reddit-marketing\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Silence is golden: Brands find their place in the conversation<\/span><\/a><\/td>\n<\/tr>\n

5<\/td>\n2\/16<\/td>\nSocial Listening<\/td>\n\u00a0<\/td>\n<\/tr>\n
6<\/td>\n2\/23<\/td>\nWellness Day<\/td>\nNo Class<\/td>\n<\/tr>\n
7<\/td>\n3\/2<\/td>\nContent Creation, UGC, Influencers & Attention<\/td>\n\n

–<\/span> \u00a0 <\/span> Wild West: Influencers Disrupting Healthcare<\/span> https:\/\/www.fastcompany.com\/90427946\/as-the-healthcare-industry-increasingly-relies-on-influencers-concerns-mount<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Big Influencers On Campus<\/span> https:\/\/www.insidehighered.com\/news\/2019\/12\/05\/working-student-social-media-influencers<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> A Marketer\u2019s Guide to Using User-Generated Content on Social Media<\/span><\/p>\n

https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Gary Vaynerchuck on Day Trading Attention<\/span> https:\/\/www.garyvaynerchuk.com\/what-is-day-trading-attention\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> How TikTok holds our Attention<\/span> https:\/\/www.newyorker.com\/magazine\/2019\/09\/30\/how-tiktok-holds-our-attention<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> 9 Brands Doing Unique Things<\/span> https:\/\/blog.hootsuite.com\/brands-doing-cool-things-on-social\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Social Media Content Ideas<\/span> https:\/\/blog.hootsuite.com\/content-idea-cheat-sheet\/<\/span><\/a><\/p>\n

–\u00a0 \u00a0User Generated Content https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/<\/p>\n

Week 6 Individual Presentations<\/strong><\/p>\n

Group Assignment 1 – Client Intro, Content Audit & Competitive Analysis due<\/strong><\/p>\n<\/td>\n<\/tr>\n

8<\/td>\n3\/9<\/td>\nReviews & Customer Service<\/td>\n\n

– Septa on Social
\n<\/span> https:\/\/www.inquirer.com\/philly\/business\/transportation\/419304244.html<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Your Business Needs More Negative Reviews
\n<\/span> https:\/\/neilpatel.com\/blog\/your-business-needs-negative-reviews\/<\/a><\/span><\/p>\n

–<\/span> \u00a0 <\/span> Social Media Customer Service
\n<\/span>https:\/\/blog.hootsuite.com\/social-media-customer-service\/<\/span><\/a><\/p>\n<\/td>\n<\/tr>\n

9<\/td>\n3\/16<\/td>\nCrisis Management<\/td>\n\n

–<\/span> \u00a0 <\/span> https:\/\/www.cision.com\/2015\/06\/6-social-media-musts-for-crisis-communication\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Survival Guide to Crisis Communication<\/span> https:\/\/blog.hubspot.com\/service\/crisis-communication<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Coronavirus is the First Social Media Infodemic<\/span> https:\/\/www.technologyreview.com\/2020\/02\/12\/844851\/the-coronavirus-is-the-first-true-social-media-infodemic\/<\/span><\/a><\/p>\n

–<\/span> \u00a0 <\/span> Social Media Management in Times of Crisis<\/span> https:\/\/buffer.com\/resources\/social-media-management-in-times-of-crisis\/<\/span><\/a><\/p>\n

Group Assignment 2 – Creative Brief due<\/p>\n<\/td>\n<\/tr>\n

10<\/td>\n3\/23<\/td>\nAdvertising through Social Media<\/td>\n\n

– Social media advertising 101: how to get the most out of your ad budget<\/a><\/p>\n

-Social Media Advertising Trends to Watch for in 2021 https:\/\/www.bannerflow.com\/blog\/5-social-media-advertising-trends-2021\/<\/a><\/p>\n

–https:\/\/www.marketingdive.com\/news\/chipotle-tackles-social-distancing-with-virtual-hangouts-on-zoom\/574293\/<\/a><\/p>\n<\/td>\n<\/tr>\n

11<\/td>\n3\/30<\/td>\nSEO<\/td>\n\n

– Key Word Research, Part 2\u00a0https:\/\/moz.com\/learn\/seo\/one-hour-guide-to-seo<\/a><\/p>\n

– Searcher Satisfaction, Part 3 https:\/\/moz.com\/learn\/seo\/one-hour-guide-to-seo<\/a><\/p>\n

Group Assignment 3 – Sample Social Posts due<\/p>\n<\/td>\n<\/tr>\n

12<\/td>\n4\/6<\/td>\nSEO Continued<\/td>\n\u00a0<\/td>\n<\/tr>\n
13<\/td>\n4\/13<\/td>\n\n

Analytics & Meaningful Measurement<\/p>\n<\/td>\n

\n

19 Social Media Metrics That Really Matter\u2014And How to Track Them<\/a><\/p>\n

Social Media Attribution<\/a><\/p>\n

Social Media Analytics and Why It’s Important<\/a><\/p>\n

Final Reading Summary Due<\/p>\n<\/td>\n<\/tr>\n

14<\/td>\n4\/20<\/td>\nGroup Presentations\u00a0<\/td>\n\n

Group Assignment 4 – Final Presentations<\/p>\n

 <\/p>\n

Group Assignment 5 – Final Report due Thursday, 4\/29 @ 11:59 PM<\/p>\n

Hootsuite Cert – Due Wednesday, 5\/5 @ 11:59 PM<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Course Syllabus –\u00a0MIS3538 Syllabus Spring 2021 Canvas – https:\/\/templeu.instructure.com\/courses\/89624 Virtual Zoom Classroom – https:\/\/temple.zoom.us\/j\/94086831383 Client Audit Groups – https:\/\/docs.google.com\/document\/d\/1YTqvYxszRKcw6XX3AIwpLmVPLlbReSUImdwstFqLlWI\/edit?usp=sharing Individual Presentation List – https:\/\/docs.google.com\/spreadsheets\/d\/1uTmpd0gP3wGWhrryl5hBe6bDGkXPolNsWpVJ6jb7ERA\/edit?usp=sharing WEEK DATE TOPIC ASSIGNED READINGS & VIDEOS DUE 1 1\/19 Class Intro \u00a0 2 1\/26 Strategy & Brand Voice on Social Social Media Strategy: The Definitive Post\u00a0 A Day In the […]<\/p>\n","protected":false},"author":11029,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/users\/11029"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":20,"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":378,"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/pages\/22\/revisions\/378"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec001spring2021\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}