Welcome to MIS3538!
Course Syllabus
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| WEEK | DATES | TOPIC & READINGS | DUE |
|---|---|---|---|
| 1 | 8/28 | Class Overview & Introductions |
|
| 2 | 9/4 |
Brand Voice & Social Media Management Social Media Trends in 2025: Brand Voice: What is it and Why does it Matter? Crafting a Consistent Tone for Your Brand Tips to Develop a Brand Voice Social Strategy Guide:
|
Discussion 1
|
| 3 | 9/11 |
Reputation Management & Social Media Policy Social Media Reputation Management: A Complete Guide: Top 10 Social Media Reputation Management Tools for 2025: What is Social Media Reputation Management And Why Does It Matter?: 21 Social Media Policy Examples to Learn From: Social Media Policy: A Guide For Your Organization:
*additional but not required read on multi-location businesses: |
Discussion 2 |
| 4 | 9/18 |
Social Media Monitoring & Listening
|
Discussion 3 Group Assignment 1 – Client Introduction |
| 5 | 9/25 |
Content Creation & Strategy
|
Discussion 4
|
| 6 | 10/2 |
Influencers & Attention
|
Discussion 5
|
| 7 | 10/9 |
Customer Service & Crisis Management on Social
|
Discussion 6
|
| 8 | 10/16 |
Advertising Through Social Media
|
Discussion 7 Group Assignment 2 – Content Audit & Competitive Analysis due |
| 9 | 10/23 |
SEO/Search/Content Optimization
|
Discussion 8
|
| 10 | 10/30 |
Social Media Analytics & Measuring ROI
|
Discussion 9
|
| 11 | 11/6 |
AI & Social Media
|
Discussion 10 Group Assignment 3 – Creative Brief
|
| 12 | 11/13 |
AI & Social Media Pt. 2 Global Social Media
|
Discussion 11
|
| 13 | 11/20 |
The Future of Social Media in Business |
Discussion 12 Group Assignment 4 – Sample Social Posts |
| 14 | Fall Break | ||
| 15 | 12/4 | Final Presentations |
Group Assignment 5 – Final Presentations Group Assignment 6 – Final Report Hootsuite/Hubspot Certification |