Schedule, Assigned Readings & Course Links Welcome to MIS3538! Course Syllabus Canvas Zoom Discord WEEK DATES TOPIC & READINGS DUE 1 8/28 Class Overview & Introductions 2 9/4 Brand Voice & Social Media Management Social Media Trends in 2025: https://www.hootsuite.com/research/social-trends Brand Voice: What is it and Why does it Matter? https://sproutsocial.com/insights/brand-voice/ Crafting a Consistent Tone for Your Brand https://www.designrush.com/agency/logo-branding/trends/what-is-brand-voice Tips to Develop a Brand Voice https://asana.com/resources/brand-voice Social Strategy Guide: https://www.hootsuite.com/resources/social-media-strategy-guide Discussion 1 3 9/11 Reputation Management & Social Media Policy Social Media Reputation Management: A Complete Guide: https://www.sprinklr.com/cxm/social-media-reputation-management/ Top 10 Social Media Reputation Management Tools for 2025: https://www.oktopost.com/blog/top-10-social-media-reputation-management-tools-2025/ What is Social Media Reputation Management And Why Does It Matter?: https://www.rivaliq.com/blog/social-media-reputation-management/ 21 Social Media Policy Examples to Learn From: https://www.swaybase.com/social-media-policy/examples Social Media Policy: A Guide For Your Organization: https://sproutsocial.com/insights/social-media-policy/ *additional but not required read on multi-location businesses: https://www.soci.ai/blog/online-reputation-management/ Discussion 2 4 9/18 Social Media Monitoring & Listening What is Social Media Listening? https://sproutsocial.com/insights/social-media-listening/ Social Media Monitoring vs. Listening: https://sproutsocial.com/insights/listening-vs-monitoring/ Social Listening in 2025: https://blog.hootsuite.com/social-listening-business/ Reddit – Overlooked with Massive Upside: https://wallaroomedia.com/blog/reddit-marketing/ Brands Holding Strong in 2025: https://blog.hootsuite.com/social-media-trends/#2_Silence_is_golden_Brands_find_their_place_in_the_conversation Discussion 3 Group Assignment 1 – Client Introduction 5 9/25 Content Creation & Strategy https://blog.hootsuite.com/social-media-content-creation/ https://www.hootsuite.com/resources/social-media-strategy-guide https://blog.hootsuite.com/user-generated-content-ugc/ https://www.oneupweb.com/blog/best-brands-social-media/ https://www.manypixels.co/blog/social-media-design/best-brands https://marketinginsidergroup.com/social-media/amazing-examples-of-brands-on-social-media/ 6 10/2 Influencers & Attention https://samtomlinson.me/insights/creators-influencers-the-attention-economy/ https://blog.hootsuite.com/tiktok-algorithm/ https://sproutsocial.com/insights/tiktok-algorithm/ https://influencermarketinghub.com/what-is-an-influencer/ https://sproutsocial.com/insights/influencer-marketing/ https://deloitte.wsj.com/cmo/whats-the-difference-between-creators-and-influencers Discussion 4 7 10/9 Customer Service & Crisis Management on Social https://neilpatel.com/blog/your-business-needs-negative-reviews/ https://blog.hootsuite.com/social-media-customer-service/ https://blog.hubspot.com/service/crisis-communication-plan https://blog.hootsuite.com/social-media-crisis-communication/ Discussion 5 8 10/16 Advertising Through Social Media https://www.sprinklr.com/blog/social-media-advertising/ https://blog.hootsuite.com/social-media-advertising/ https://zapier.com/blog/social-media-advertising-examples/ https://www.semrush.com/blog/social-media-ads/ Discussion 6 Group Assignment 2 – Content Audit & Competitive Analysis due 9 10/23 SEO/Search/Content Optimization https://sproutsocial.com/insights/social-media-search/ https://www.semrush.com/blog/seo-trends/ https://www.wearetg.com/blog/is-seo-dead/ Discussion 7 10 10/30 Social Media Analytics & Measuring ROI https://www.semrush.com/blog/social-media-analytics https://thecmo.com/demand-generation/social-media-analytics/ https://sproutsocial.com/insights/social-media-metrics/ https://blog.hootsuite.com/social-media-roi/#What_is_social_media_ROI_and_why_does_it_matter https://sproutsocial.com/insights/the-state-of-social-media/ Discussion 8 11 11/6 SEO/Search/Content Optimization Social Media Analytics & Measuring ROI (wrap up) AI & Social Media https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/ https://digitalmarketinginstitute.com/blog/ai-in-social-media The Impact of AI on Social Media Conent https://blog.hootsuite.com/how-to-use-ai-for-social-media/ Discussion 9 12 11/13 AI & Social Media Global Social Media https://icuc.social/resources/blog/international-social-media-marketing/ https://sproutsocial.com/insights/global-social https://veracontent.com/mix/global-social-media/ https://explodingtopics.com/blog/top-social-media-platforms Discussion 10 Group Assignment 3 – Creative Brief 13 11/20 The Future of Social Media in Business Discussion 11 Group Assignment 4 – Sample Social Posts 14 Fall Break 15 12/4 Final Presentations Discussion 12 Group Assignment 5 – Final Presentations Group Assignment 6 – Final Report Hootsuite/Hubspot Certification