{"id":22,"date":"2018-01-17T14:36:08","date_gmt":"2018-01-17T19:36:08","guid":{"rendered":"http:\/\/community.mis.temple.edu\/mis3580sec001s2018\/?page_id=22"},"modified":"2025-11-10T11:30:02","modified_gmt":"2025-11-10T16:30:02","slug":"schedule","status":"publish","type":"page","link":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/","title":{"rendered":"Schedule, Assigned Readings & Course Links"},"content":{"rendered":"

Welcome to MIS3538!\u00a0<\/p>\n

Course Syllabus<\/a>
\nCanvas<\/a>
\nZoom <\/a>
\nDiscord<\/a>\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
WEEK<\/th>\nDATES<\/th>\nTOPIC & READINGS<\/th>\nDUE<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\n8\/28<\/td>\nClass Overview & Introductions<\/strong><\/td>\n\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

2<\/td>\n9\/4<\/td>\n\n

Brand Voice & Social Media Management<\/strong><\/p>\n

Social Media Trends in 2025:\u00a0
\nhttps:\/\/www.hootsuite.com\/research\/social-trends<\/a><\/p>\n

Brand Voice: What is it and Why does it Matter?
\nhttps:\/\/sproutsocial.com\/insights\/brand-voice\/<\/a><\/p>\n

Crafting a Consistent Tone for Your Brand
\nhttps:\/\/www.designrush.com\/agency\/logo-branding\/trends\/what-is-brand-voice<\/a><\/p>\n

Tips to Develop a Brand Voice\u00a0
\nhttps:\/\/asana.com\/resources\/brand-voice<\/a><\/p>\n

Social Strategy Guide:
\nhttps:\/\/www.hootsuite.com\/resources\/social-media-strategy-guide<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Discussion 1<\/b><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

3<\/td>\n9\/11<\/td>\n\n

Reputation Management & Social Media Policy<\/b><\/p>\n

Social Media Reputation Management: A Complete Guide:
\nhttps:\/\/www.sprinklr.com\/cxm\/social-media-reputation-management\/<\/a><\/p>\n

Top 10 Social Media Reputation Management Tools for 2025:
\nhttps:\/\/www.oktopost.com\/blog\/top-10-social-media-reputation-management-tools-2025\/<\/a><\/p>\n

What is Social Media Reputation Management And Why Does It Matter?:
\nhttps:\/\/www.rivaliq.com\/blog\/social-media-reputation-management\/<\/a><\/p>\n

21 Social Media Policy Examples to Learn From:
\nhttps:\/\/www.swaybase.com\/social-media-policy\/examples<\/a><\/p>\n

Social Media Policy: A Guide For Your Organization:
\nhttps:\/\/sproutsocial.com\/insights\/social-media-policy\/<\/a><\/p>\n

 <\/p>\n

*additional but not required read on multi-location businesses:
\nhttps:\/\/www.soci.ai\/blog\/online-reputation-management\/<\/a><\/p>\n<\/td>\n

\n

 <\/p>\n

Discussion 2<\/strong><\/p>\n<\/td>\n<\/tr>\n

4<\/td>\n9\/18<\/td>\n\n

Social Media Monitoring & Listening<\/b><\/p>\n

What is Social Media Listening?
\nhttps:\/\/sproutsocial.com\/insights\/social-media-listening\/<\/a><\/p>\n

Social Media Monitoring vs. Listening:
\nhttps:\/\/sproutsocial.com\/insights\/listening-vs-monitoring\/<\/a><\/p>\n

Social Listening in 2025:
\nhttps:\/\/blog.hootsuite.com\/social-listening-business\/<\/a><\/p>\n

Reddit – Overlooked with Massive Upside:
\nhttps:\/\/wallaroomedia.com\/blog\/reddit-marketing\/<\/a><\/p>\n

Brands Holding Strong in 2025:
\nhttps:\/\/blog.hootsuite.com\/social-media-trends\/#2_Silence_is_golden_Brands_find_their_place_in_the_conversation<\/a><\/p>\n<\/td>\n

\n

Discussion 3<\/strong><\/p>\n

Group Assignment 1 – Client Introduction<\/strong><\/p>\n<\/td>\n<\/tr>\n

5<\/td>\n9\/25<\/td>\n\n

Content Creation & Strategy\u00a0<\/strong><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-content-creation\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/www.hootsuite.com\/resources\/social-media-strategy-guide<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/www.oneupweb.com\/blog\/best-brands-social-media\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/www.manypixels.co\/blog\/social-media-design\/best-brands<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/marketinginsidergroup.com\/social-media\/amazing-examples-of-brands-on-social-media\/<\/span><\/a>\u00a0<\/span><\/p>\n

 <\/p>\n<\/td>\n

\n

 <\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

6<\/td>\n10\/2<\/td>\n\n

Influencers & Attention<\/strong><\/p>\n

https:\/\/samtomlinson.me\/insights\/creators-influencers-the-attention-economy\/<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/tiktok-algorithm\/<\/span><\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/tiktok-algorithm\/<\/a><\/p>\n

https:\/\/influencermarketinghub.com\/what-is-an-influencer\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/sproutsocial.com\/insights\/influencer-marketing\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/deloitte.wsj.com\/cmo\/whats-the-difference-between-creators-and-influencers<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Discussion 4<\/strong><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

7<\/td>\n10\/9<\/td>\n\n

Customer Service & Crisis Management on Social\u00a0<\/strong>
\n<\/strong><\/p>\n

https:\/\/neilpatel.com\/blog\/your-business-needs-negative-reviews\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-customer-service\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/blog.hubspot.com\/service\/crisis-communication-plan<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-crisis-communication\/<\/span><\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Discussion 5<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

8<\/td>\n10\/16<\/td>\n\n

Advertising Through Social Media<\/b><\/p>\n

https:\/\/www.sprinklr.com\/blog\/social-media-advertising\/<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-advertising\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/zapier.com\/blog\/social-media-advertising-examples\/<\/span><\/a>\u00a0<\/span><\/p>\n

https:\/\/www.semrush.com\/blog\/social-media-ads\/<\/span><\/a>\u00a0<\/span><\/p>\n<\/td>\n

\n

Discussion 6\u00a0<\/strong><\/p>\n

Group Assignment 2 – Content Audit & Competitive Analysis due<\/strong><\/p>\n<\/td>\n<\/tr>\n

9<\/td>\n10\/23<\/td>\n\n

SEO\/Search\/Content Optimization<\/strong>
\n<\/strong><\/p>\n

https:\/\/sproutsocial.com\/insights\/social-media-search\/<\/a><\/p>\n

https:\/\/www.semrush.com\/blog\/seo-trends\/<\/a><\/p>\n

https:\/\/www.wearetg.com\/blog\/is-seo-dead\/<\/a><\/p>\n<\/td>\n

\n

Discussion 7<\/b><\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n

10<\/td>\n10\/30<\/td>\n\n

Social Media Analytics & Measuring ROI<\/strong>
\n<\/strong><\/p>\n

https:\/\/www.semrush.com\/blog\/social-media-analytics<\/a><\/p>\n

https:\/\/thecmo.com\/demand-generation\/social-media-analytics\/<\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/social-media-metrics\/<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-roi\/#What_is_social_media_ROI_and_why_does_it_matter<\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/the-state-of-social-media\/<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Discussion 8<\/b><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

11<\/td>\n11\/6<\/td>\n\n

SEO\/Search\/Content Optimization<\/strong><\/p>\n

Social Media Analytics & Measuring ROI (wrap up)<\/strong><\/p>\n

AI & Social Media<\/strong><\/p>\n

https:\/\/professional.dce.harvard.edu\/blog\/ai-will-shape-the-future-of-marketing\/<\/a><\/p>\n

https:\/\/digitalmarketinginstitute.com\/blog\/ai-in-social-media<\/a><\/p>\n

The Impact of AI on Social Media Conent<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/how-to-use-ai-for-social-media\/<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Discussion 9<\/strong><\/p>\n

\u00a0<\/strong>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n

12<\/td>\n11\/13<\/td>\n\n

 <\/p>\n

AI & Social Media<\/strong><\/p>\n

Global Social Media\u00a0<\/strong><\/p>\n

https:\/\/icuc.social\/resources\/blog\/international-social-media-marketing\/<\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/global-social<\/a><\/p>\n

https:\/\/veracontent.com\/mix\/global-social-media\/<\/a><\/p>\n

https:\/\/explodingtopics.com\/blog\/top-social-media-platforms<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Discussion 10<\/strong><\/p>\n

Group Assignment 3 – Creative Brief<\/strong><\/p>\n<\/td>\n<\/tr>\n

13<\/td>\n11\/20<\/td>\n\n

The Future of Social Media in Business<\/strong><\/p>\n<\/td>\n

\n

Discussion 11<\/strong><\/p>\n

Group Assignment 4 – Sample Social Posts<\/strong><\/p>\n<\/td>\n<\/tr>\n

14<\/td>\n\u00a0<\/td>\nFall Break\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
15<\/td>\n12\/4<\/td>\nFinal Presentations<\/strong><\/td>\n\n

Discussion 12<\/strong><\/p>\n

Group Assignment 5 – Final Presentations<\/strong><\/p>\n

Group Assignment 6 – Final Report\u00a0<\/strong><\/p>\n

Hootsuite\/Hubspot Certification\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to MIS3538!\u00a0 Course Syllabus Canvas Zoom Discord\u00a0 WEEK DATES TOPIC & READINGS DUE 1 8\/28 Class Overview & Introductions     2 9\/4 Brand Voice & Social Media Management Social Media Trends in 2025:\u00a0 https:\/\/www.hootsuite.com\/research\/social-trends Brand Voice: What is it and Why does it Matter? https:\/\/sproutsocial.com\/insights\/brand-voice\/ Crafting a Consistent Tone for Your Brand https:\/\/www.designrush.com\/agency\/logo-branding\/trends\/what-is-brand-voice […]<\/p>\n","protected":false},"author":11029,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/users\/11029"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":96,"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":505,"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/pages\/22\/revisions\/505"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec750fall2025\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}