{"id":22,"date":"2018-01-17T14:36:08","date_gmt":"2018-01-17T19:36:08","guid":{"rendered":"http:\/\/community.mis.temple.edu\/mis3580sec001s2018\/?page_id=22"},"modified":"2024-11-09T12:16:29","modified_gmt":"2024-11-09T17:16:29","slug":"schedule","status":"publish","type":"page","link":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/","title":{"rendered":"Schedule, Assigned Readings & Course Links"},"content":{"rendered":"

Welcome to MIS3538!\u00a0<\/p>\n

Course Syllabus<\/a>
\nCanvas Link<\/a>
\nZoom Link<\/a>
\nGroupMe Link<\/a><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
WEEK<\/th>\nDATES<\/th>\nTOPIC & READINGS<\/th>\nDUE<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\n8\/27<\/td>\nClass Overview & Introductions<\/strong><\/td>\n\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

2<\/td>\n9\/3<\/td>\n\n

Brand Voice & Social Media Management<\/strong><\/p>\n

https:\/\/www.designrush.com\/agency\/logo-branding\/trends\/examples-of-brand-voice<\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/brand-voice\/<\/a><\/p>\n

https:\/\/asana.com\/resources\/brand-voice<\/span><\/a><\/p>\n

The Communicators Funnel<\/a><\/p>\n

https:\/\/www.hootsuite.com\/resources\/social-media-strategy-guide<\/a><\/p>\n

https:\/\/www.youtube.com\/watch?v=txaLB-spQWE<\/a><\/p>\n

\u00a0<\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 1<\/b><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

3<\/td>\n9\/10<\/td>\n\n

Reputation Management & Social Media Policy<\/b><\/p>\n

https:\/\/neilpatel.com\/blog\/guide-to-reputation-management\/<\/a><\/p>\n

https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-reputation-management-done-right\/<\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/social-media-policy\/<\/a><\/p>\n

https:\/\/www.niemanlab.org\/2017\/10\/the-new-york-times-released-new-staff-social-media-guidelines-so-phew-thankfully-thats-settled\/<\/a><\/p>\n

https:\/\/everyonesocial.com\/blog\/need-sample-social-media-policies-here-are-7-to-inspire-yours\/<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

 <\/p>\n

Reading Summary 2<\/strong><\/p>\n<\/td>\n<\/tr>\n

4<\/td>\n9\/17<\/td>\n\n

Social Media Monitoring & Listening<\/b><\/p>\n

https:\/\/sproutsocial.com\/insights\/listening-vs-monitoring\/<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/social-listening-business\/<\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/social-media-listening\/<\/a><\/p>\n

https:\/\/wallaroomedia.com\/blog\/social-media\/reddit-marketing\/<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-trends\/#2_Silence_is_golden_Brands_find_their_place_in_the_conversation<\/a><\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n

\n

Reading Summary 3<\/strong><\/p>\n

Group Assignment 1 – Client Introduction<\/strong><\/p>\n<\/td>\n<\/tr>\n

5<\/td>\n9\/24<\/td>\n\n

Content Creation & Strategy\u00a0<\/strong><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-content-creation\/<\/a><\/p>\n

https:\/\/www.hootsuite.com\/resources\/social-media-strategy-guide<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/<\/a><\/p>\n

https:\/\/www.oneupweb.com\/blog\/best-brands-social-media\/<\/a><\/p>\n

https:\/\/www.manypixels.co\/blog\/social-media-design\/best-brands<\/a><\/p>\n

https:\/\/marketinginsidergroup.com\/social-media\/amazing-examples-of-brands-on-social-media\/<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 4<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

6<\/td>\n10\/1<\/td>\n\n

Influencers & Attention<\/strong><\/p>\n

https:\/\/medium.com\/@sabine_vdl\/what-is-attention-hacking-gary-vaynerchuks-method-and-respecting-influencer-authenticity-33ad9f224727<\/a><\/p>\n

https:\/\/www.newyorker.com\/magazine\/2019\/09\/30\/how-tiktok-holds-our-attention<\/a><\/p>\n

https:\/\/www.theguardian.com\/technology\/2022\/oct\/23\/tiktok-rise-algorithm-popularity<\/a><\/p>\n

***this article (what is an influencer) need only be scanned and used for our class discussion – no summary required for weekly reading summary submission: https:\/\/influencermarketinghub.com\/what-is-an-influencer\/<\/a><\/p>\n

https:\/\/sproutsocial.com\/insights\/influencer-marketing\/<\/a><\/p>\n

https:\/\/influencermarketinghub.com\/creator-influencer-difference\/<\/a><\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 5<\/strong><\/p>\n

Guest Speaker – Megan Boni\u00a0<\/p>\n<\/td>\n<\/tr>\n

7<\/td>\n10\/8<\/td>\n\n

Customer Service & Crisis Management on Social\u00a0<\/strong>
\n<\/strong><\/p>\n

https:\/\/neilpatel.com\/blog\/your-business-needs-negative-reviews\/<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-customer-service\/<\/a><\/p>\n

https:\/\/blog.hubspot.com\/service\/crisis-communication-plan<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-crisis-communication\/<\/a><\/p>\n<\/td>\n

\n

Reading Summary 6<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

8<\/td>\n10\/15<\/td>\n\n

Advertising Through Social Media<\/b><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-advertising\/<\/a><\/p>\n

https:\/\/zapier.com\/blog\/social-media-advertising-examples\/<\/a><\/p>\n

https:\/\/www.semrush.com\/blog\/social-media-ads\/<\/a><\/p>\n<\/td>\n

\n

Reading Summary 7\u00a0<\/strong><\/p>\n

Group Assignment 2 – Content Audit & Competitive Analysis due<\/strong><\/p>\n<\/td>\n<\/tr>\n

9<\/td>\n10\/22<\/td>\n\n

SEO\/Search<\/strong>
\n<\/strong><\/p>\n

https:\/\/moz.com\/learn\/seo\/one-hour-guide-to-seo<\/a>
\nPart 2. Keyword Research
\nPart 3. Searcher Satisfaction<\/p>\n

https:\/\/www.semrush.com\/blog\/future-of-seo\/<\/a><\/p>\n

https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/14624\/7-ways-to-integrate-search-engine-and-social-media-marketing.aspx<\/a><\/p>\n<\/td>\n

\n

Reading Summary 8<\/b><\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n

10<\/td>\n10\/29<\/td>\n\n

Social Media Analytics & Measuring ROI<\/strong>
\n<\/strong><\/p>\n

https:\/\/blog.hootsuite.com\/social-media-metrics\/<\/a><\/p>\n

Social Media Analytics & Why it’s Important<\/a><\/p>\n

https:\/\/blog.hootsuite.com\/measure-social-media-roi-business\/<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 9<\/b><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

11<\/td>\n11\/5<\/td>\n\n

Artificial Intelligence & Social Media<\/strong><\/p>\n

https:\/\/www.marketingaiinstitute.com\/blog\/what-is-artificial-intelligence-for-social-media<\/a><\/p>\n

https:\/\/digitalmarketinginstitute.com\/blog\/ai-in-social-media<\/a><\/p>\n

https:\/\/thescipub.com\/abstract\/jssp.2024.12.16<\/a>
\n*select “download pdf” on the right side of this page<\/p>\n

https:\/\/sproutsocial.com\/insights\/ai-social-media\/<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 10<\/strong><\/p>\n

Group Assignment 3 – Creative Brief<\/p>\n

\u00a0<\/strong>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n

12<\/td>\n11\/12<\/td>\n\n

 <\/p>\n

Global Social Media<\/p>\n

https:\/\/icuc.social\/resources\/blog\/international-social-media-marketing\/<\/a><\/p>\n

Social Media on a Global Scale<\/a><\/p>\n

https:\/\/veracontent.com\/mix\/global-social-media\/<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 11<\/strong><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

13<\/td>\n11\/19<\/td>\n\n

The Future of Social Media in Business<\/strong><\/p>\n<\/td>\n

\n

Reading Summary 12<\/strong><\/p>\n

Group Assignment 4 – Sample Social Posts<\/strong><\/p>\n<\/td>\n<\/tr>\n

14<\/td>\n\u00a0<\/td>\nFall Break\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
15<\/td>\n12\/3<\/td>\nFinal Presentations<\/strong><\/td>\n\n

Group Assignment 5 – Final Presentations<\/strong><\/p>\n

Group Assignment 6 – Final Report due 12\/6 @ 11:59PM<\/strong><\/p>\n

Hootsuite\/Hubspot Certification – Due 12\/6 @ 11:59PM<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to MIS3538!\u00a0 Course Syllabus Canvas Link Zoom Link GroupMe Link WEEK DATES TOPIC & READINGS DUE 1 8\/27 Class Overview & Introductions     2 9\/3 Brand Voice & Social Media Management https:\/\/www.designrush.com\/agency\/logo-branding\/trends\/examples-of-brand-voice https:\/\/sproutsocial.com\/insights\/brand-voice\/ https:\/\/asana.com\/resources\/brand-voice The Communicators Funnel https:\/\/www.hootsuite.com\/resources\/social-media-strategy-guide https:\/\/www.youtube.com\/watch?v=txaLB-spQWE \u00a0     Reading Summary 1   3 9\/10 Reputation Management & Social Media […]<\/p>\n","protected":false},"author":11029,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/users\/11029"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":74,"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":474,"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/pages\/22\/revisions\/474"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec751fall2024\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}