{"id":22,"date":"2018-01-17T14:36:08","date_gmt":"2018-01-17T19:36:08","guid":{"rendered":"http:\/\/community.mis.temple.edu\/mis3580sec001s2018\/?page_id=22"},"modified":"2021-09-30T10:10:58","modified_gmt":"2021-09-30T14:10:58","slug":"schedule","status":"publish","type":"page","link":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/","title":{"rendered":"Schedule"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
WEEK<\/th>\nDATES<\/th>\nTOPIC & READINGS<\/th>\nDUE<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\n\n

8\/24<\/p>\n<\/td>\n

\n

Class Overview & Introductions<\/strong><\/p>\n<\/td>\n

\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

2<\/td>\n8\/31<\/td>\n\n

Strategy & Brand Voice and Social Media Management<\/strong><\/p>\n

Social Media Strategy: The Definitive Post<\/a>\u00a0
\nA Day In the Life of a Hootsuite Social Media Manager<\/a>
\nThe Communicators Funnel<\/a>
\nDictionary.com\u2019s Twitter Got So Cleverly Woke<\/a>
\nCorporate Social Media: moving past awkward phase (mostly)<\/a>
\nHow\u2019s it Sound? 7 Brand Voice Tips for your Website<\/a><\/p>\n

 <\/p>\n<\/td>\n

Reading Summary 1<\/b><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

3<\/td>\n9\/7<\/td>\n\n

Reputation Management & Social Media Policy<\/b><\/p>\n

Guide to Online Reputation Mangement https:\/\/neilpatel.com\/blog\/guide-to-reputation-management\/<\/a><\/p>\n

Online Reputation Mangement Done Right https:\/\/www.smartinsights.com\/digital-marketing-strategy\/online-reputation-management-done-right\/<\/a><\/p>\n

Creating Social Media Policy https:\/\/sproutsocial.com\/insights\/social-media-policy\/<\/a><\/p>\n

NYT Social Media Guidelines https:\/\/www.niemanlab.org\/2017\/10\/the-new-york-times-released-new-staff-social-media-guidelines-so-phew-thankfully-thats-settled\/<\/a><\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n

\n

 <\/p>\n

Reading Summary 2<\/strong><\/p>\n<\/td>\n<\/tr>\n

4<\/td>\n9\/14<\/td>\n\n

Social Listening<\/b><\/p>\n

What is Social Listening? https:\/\/blog.hootsuite.com\/social-listening-business\/<\/a><\/p>\n

Social Listening Success https:\/\/sproutsocial.com\/social-listening\/<\/a><\/p>\n

Reddit https:\/\/wallaroomedia.com\/blog\/social-media\/reddit-marketing\/<\/a><\/p>\n

Silence is golden: Brands find their place in the conversation<\/span><\/a><\/strong>
\n<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n

\n

Reading Summary 3<\/strong><\/p>\n

Group Assignment 1 – Client Introduction<\/strong><\/p>\n<\/td>\n<\/tr>\n

5<\/td>\n9\/21<\/td>\n\n

Content Creation, UGC, Influencers & Attention<\/strong><\/p>\n

Wild West: Influencers Disrupting Healthcare https:\/\/www.fastcompany.com\/90427946\/as-the-healthcare-industry-increasingly-relies-on-influencers-concerns-mount<\/a><\/p>\n

Big Influencers On Campus https:\/\/www.insidehighered.com\/news\/2019\/12\/05\/working-student-social-media-influencers<\/a><\/p>\n

A Marketer\u2019s Guide to Using User-Generated Content on Social Media<\/p>\n

https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/<\/a><\/p>\n

Gary Vaynerchuck on Day Trading Attention https:\/\/www.garyvaynerchuk.com\/what-is-day-trading-attention\/<\/a><\/p>\n

How TikTok holds our Attention https:\/\/www.newyorker.com\/magazine\/2019\/09\/30\/how-tiktok-holds-our-attention<\/a><\/p>\n

9 Brands Doing Unique Things https:\/\/blog.hootsuite.com\/brands-doing-cool-things-on-social\/<\/a><\/p>\n

Social Media Content Ideas https:\/\/blog.hootsuite.com\/content-idea-cheat-sheet\/<\/a><\/p>\n

User Generated Content https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/<\/p>\n<\/td>\n

\n

Reading Summary 4<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

6<\/td>\n9\/28<\/td>\n\n

Reviews & Customer Service<\/b><\/p>\n

Septa on Social
\n https:\/\/www.inquirer.com\/philly\/business\/transportation\/419304244.html<\/a><\/p>\n

Your Business Needs More Negative Reviews
\nhttps:\/\/neilpatel.com\/blog\/your-business-needs-negative-reviews\/<\/a><\/p>\n

Social Media Customer Service
\nhttps:\/\/blog.hootsuite.com\/social-media-customer-service\/<\/a><\/p>\n<\/td>\n

\n

Reading Summary 5<\/strong><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

7<\/td>\n10\/5<\/td>\n\n

Crisis Management <\/strong>
\n<\/strong><\/p>\n

https:\/\/www.cision.com\/2015\/06\/6-social-media-musts-for-crisis-communication\/<\/a><\/p>\n

Survival Guide to Crisis Communication https:\/\/blog.hubspot.com\/service\/crisis-communication<\/a><\/p>\n

Coronavirus is the First Social Media Infodemic https:\/\/www.technologyreview.com\/2020\/02\/12\/844851\/the-coronavirus-is-the-first-true-social-media-infodemic\/<\/a><\/p>\n

Social Media Management in Times of Crisis https:\/\/buffer.com\/resources\/social-media-management-in-times-of-crisis\/<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 6<\/strong><\/p>\n

Group Assignment 2 – Content Audit & Competitive Analysis due<\/strong><\/p>\n

 <\/p>\n<\/td>\n<\/tr>\n

8<\/td>\n10\/12<\/td>\n\n

Advertising Through Social Media<\/b><\/p>\n

Social media advertising 101: how to get the most out of your ad budget<\/a><\/p>\n

Social Media Advertising Trends to Watch for in 2021 https:\/\/www.bannerflow.com\/blog\/5-social-media-advertising-trends-2021\/<\/a><\/p>\n

https:\/\/www.marketingdive.com\/news\/chipotle-tackles-social-distancing-with-virtual-hangouts-on-zoom\/574293\/<\/a><\/p>\n<\/td>\n

\n

Reading Summary 7<\/strong><\/p>\n<\/td>\n<\/tr>\n

9<\/td>\n10\/19<\/td>\n\n

SEO, Search<\/strong>
\n<\/strong><\/p>\n

Key Word Research, Part 2 https:\/\/moz.com\/learn\/seo\/one-hour-guide-to-seo<\/a><\/p>\n

Searcher Satisfaction, Part 3 https:\/\/moz.com\/learn\/seo\/one-hour-guide-to-seo<\/a><\/p>\n<\/td>\n

\n

Reading Summary 8<\/b><\/p>\n

Group Assignment 3 – Creative Brief\u00a0<\/b><\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n

10<\/td>\n10\/26<\/td>\n\n

Data Analytics & Meaningful Measurement on Social <\/strong>
\n<\/strong><\/p>\n

19 Social Media Metrics That Really Matter\u2014And How to Track Them<\/a><\/p>\n

Social Media Attribution<\/a><\/p>\n

Social Media Analytics and Why It’s Important<\/a><\/p>\n<\/td>\n

\n

Reading Summary 9<\/b><\/p>\n<\/td>\n<\/tr>\n

11<\/td>\n11\/2<\/td>\n\n

Cryptocurrency & NFT’s on Social<\/strong>
\n<\/strong><\/p>\n

https:\/\/topdogsocialmedia.com\/social-media-cryptocurrency-and-blockchain\/<\/a><\/p>\n

https:\/\/neilpatel.com\/blog\/non-fungible-tokens\/<\/a><\/p>\n

https:\/\/theglobalherald.com\/news\/vcr-groups-gary-vaynerchuk-on-its-new-nft-restaurant\/<\/a><\/p>\n

https:\/\/www.coindesk.com\/budweiser-taps-vaynerchuk-to-lead-beer-giants-long-term-nft-play<\/a><\/p>\n<\/td>\n

\n

Reading Summary 10<\/strong><\/p>\n

Group Assignment 4 – Sample Social Posts<\/strong><\/p>\n

\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n

12<\/td>\n11\/9<\/td>\n\n

Artificial Intelligence <\/strong><\/p>\n

https:\/\/www.marketingaiinstitute.com\/blog\/ai-for-social-media<\/a><\/p>\n

https:\/\/www.socialbakers.com\/blog\/ai-in-social-media<\/a><\/p>\n

 <\/p>\n<\/td>\n

\n

Reading Summary 11<\/strong><\/p>\n<\/td>\n<\/tr>\n

13<\/td>\n11\/16<\/td>\n\n

Social on a Global Scale, Non-profits<\/strong><\/p>\n

13 social networks that are a big deal in non-English speaking regions<\/a><\/span><\/p>\n

14 tips for building a multilingual social media presence<\/a><\/span><\/p>\n

Planning and executing social media for global brands<\/a><\/span><\/p>\n<\/td>\n

\n

Reading Summary 12<\/strong><\/p>\n<\/td>\n<\/tr>\n

14<\/td>\n11\/22 – 11\/26<\/td>\n\n

Fall Break<\/strong><\/p>\n<\/td>\n

\n

Student Feedback Forms<\/strong><\/p>\n<\/td>\n<\/tr>\n

15<\/td>\n11\/30<\/td>\n\n

Final Presentations<\/strong><\/p>\n<\/td>\n

\n

Group Assignment 5 – Final Presentations<\/strong><\/p>\n

Group Assignment 6 – Final Report due\u00a0<\/strong><\/p>\n

Hootsuite\/Hubspot Certification – Due\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

WEEK DATES TOPIC & READINGS DUE 1 8\/24 Class Overview & Introductions     2 8\/31 Strategy & Brand Voice and Social Media Management Social Media Strategy: The Definitive Post\u00a0 A Day In the Life of a Hootsuite Social Media Manager The Communicators Funnel Dictionary.com\u2019s Twitter Got So Cleverly Woke Corporate Social Media: moving past […]<\/p>\n","protected":false},"author":11029,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-22","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/pages\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/users\/11029"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":40,"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/pages\/22\/revisions\/416"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis3538sec753fall2021\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}