The end of Gmail?
Gmail is nearly 12 years old and has gained over 900 million users over the span of it’s existence. Google is now marketing Inbox by Google as simply an update to the current service, instead of a complete upheaval of the platform. In related current news, Dropbox today announced that the company will no longer continue it’s Mailbox feature, created to ”make mobile email easier”. In this shift, it’s interesting to note that with Gmail and other web-based email clients’ popularity, no company has been able to make a dent in the over 50% of market share controlled by iOS Mail and Outlook. In my opinion, the average consumer doesn’t need much more, and the average employee is in many cases required to use Outlook.
However, newer entrants to the market like Slack are rapidly gaining popularity, attempting to change the way workplace communication works. Instead of the usual reply/forward system, Slack is organized into ‘channels’ and 1-1 chats to keep teams and managers informed. Additionally, since Slack is internal to an organization, teams avoid the clutter of the ‘never empty’ inbox. With 500,000 daily active users spending 9 hours connected per day, in the first 8 months of being live, consumers are definitely showing interest in an alternative.