I was recently in LA visiting some friends and on a trip to Venice I stumbled across a store completely devoted to these new “Snapchat Spectacles”. I had never heard of such a thing and was completely taken back by the type of technology they had incorporated into a pair of basic sunglasses. I liked how TIME magazine started off their article about these by saying “you either get it or you don’t”, which I think is 100% accurate.
These glasses make it possible for snapchat users to take snapchats by utilizing the cameras within the glasses instead of using your physical phone. I’m curious to see if this trend is something that will take off in other industries such as GoPro, or at all.
I personally couldn’t see myself investing in a pair of these sunglasses specifically for the purpose of using a social media application but I could see how some people who are very involved in their social media may be intrigued by these.