Kaspersky Looking for Trust
Kaspersky Lab is a nationally popular cyber security company that has found large popularity for its top quality services and products. Recently however they were accused of having ties with the Russian government because of Russian laws that ‘could’ be used to take advantage of its usage in the US government. Accordingly the department of Homeland Security stopped all agencies from using any Kaspersky products. Kaspersky is denying all allegations and labels them as inaccurate assumptions.
From a crisis management perspective Kaspersky seems to be doing the right things here: immediate and swift response, creating their transparency centers to bring together plans on reviewing source code with a third party contractor, and working with stakeholders to further solidify future transparency plans and compliance. I myself have used Kaspersky products and, while I acknowledge and respect how they are responding, the accusations made bring a great deal of worry from a domestic customer standpoint. Do I have anything I wouldn’t want the Russian government to see? No, (not really..) but, the fact remains it really shakes consumers from wanting anything at all from them.
What do you guys think about the Kaspersky brand, will it ever recover? How else could Kaspersky prove its innocence, or is it even innocent?