Information Systems Integration – Messina

Nina M Sjostrom

The Comeback Tour: Amy Winehouse as a Hologram

concert photo

Amy Winehouse’s comeback tour has been scheduled to begin in “late 2019.” What is most interesting about this comeback tour is that Winehouse passed away in 2011; so, the singer will be performing as a hologram.  The show will consist of her biggest hits which include: “Rehab,” “Back to Black,” and “Valerie.” The operation that is creating the tour is Base Hologram. This company has created hologram tours for singers in the past like Roy Orbison, a rock musician, and Maria Callas, an opera singer. The CEO of Base Hologram, Brian Becker, states that “Winehouse is a powerhouse in every sense of the word,” and was thrilled to gain the client.

The show will feature “digitally remastered arrangements” of all of her classic songs and the hologram of Amy Winehouse will be accompanied on stage with a live band, live singers, and of course a “theatrical stagecraft.” Holograms typically work in the opposite fashion where the viewer has to move around to see the 3-D quality. This will allow the audience to be stationary and watch the hologram move and perform as if she were actually there. The money from the tour will go directly to the Amy Winehouse Foundation, which “helps young people struggling with alcohol and drug use.”

Could this be the beginning of a new type of concert? Can we expect both living and dead performers to take advantage of this innovation? This could create new demand for past legends of every genre of music and may even create a way, so these performers never truly die.


The Future for Racing: Simulation Testing

In 2014, Ford debuted its newest technology for designing and testing both new family and NASCAR racing cars. The program lives in Ford’s North Carolina technical center. As pictured above, there is a prototype of the front seat of a car, known as a “buck,” that is “surrounded by a 26-foot wraparound screen and powered by 25 computers.” This buck is capable of rocking tilting and jolting a driver, just like an actual vehicle during the simulation. The aim of this simulator is for the engineers at Ford to “evaluate cars and technical changes without the expense of building and tweaking physical prototypes.”

For the NASCAR racing cars, actual NASCAR drivers are able to test out their newest car, in a 3D simulation, on any professional racing track included in Ford’s system. On average, within a “few-hour” session, a driver can visit up to as many as four different tracks. Dan Tiley, Ford’s performance vehicle dynamics simulation engineer, states that the measurements of the buck are exactly the same of whatever specific car is being tested and can be switched in and out within 45 minutes. The pieces of the prototypes are 3-D printed to measure the actual cars. For family vehicles, the testing drivers are able to drive along a 2-D simulation of actual roads and freeways. While the simulation itself is expensive, in proportion, this invaluable resource for Ford is saving the company hundreds of thousands of dollars in traveling fees to get to the actual testing facilities all over the world as well as expenses in building the actual cars in the testing phase. Could this be the future for all other car companies? To read more about this program, click the link below.


Risks and Disruptive Potential of Technology in the Service Industry

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As a double major in Accounting and MIS, I am constantly researching how my two fields of study intersect and recently PricewaterhouseCoopers (PwC) has been following the potential benefits and risks of the anticipated technology trends for 2018 – 2019. With this growing trend of technology being integrated into services firms, there are a plethora of new technologies to choose from. Some listed in this article include the Internet of Things, edge computing, the cloud, advanced data analytics, artificial intelligence, and machine learning. Historically, Tech CEOs and CEOs of all other industries do have varying concerns about threats to their organizations’ growth; but with the current integration of varying technologies into most industries, a lot of these historical threats are now coupled with real-time threats constantly looming over an organization growth prospects. PwC has listed 6 key elements for managing these potential technology disruptions as a framework for all firms and companies alike to use when creating its own “optimal strategy:”

  1. Address problems before they become visible to others.
  2. Reflect and improve with agility.
  3. Rethink incentives to promote responsibility.
  4. Work with regulators, not against them.
  5. Build common standards openly and collaboratively.
  6. Seek competitive advantage through integrity.

With technology playing a larger role in “regular business,” do you think it is changing the idea of what business issues are and how they pose threat to prospective growth? Also, can service firms now consider themselves tech companies? To read more details and examples of service firms integrating technology, go to the link below.