Tourism is usually about exploring the world and finding personal connections between us and everything around the location. People create memories that can be recalled and reflected upon and shared for lifetime. With the evolution of VR technologies, tourism can be integrated with physical and virtual worlds. As shown in Black Mirror episode “San Junipero” with use of technology virtual travel can be felt like the real world. Of course, there is a lot of development needed in VR field to get there but we are on the path. Virtual tourism can help preserve these precious sites. It gives the ability to explore threatened locations and locations that are harder to get to. This can really provide an opportunity to explore a location to someone that is disabled to physically get there.
VR gives you access to thousands of destinations around the world on your fingertips. Our brain has VR like inbuilt mechanisms that allows us to live imagined experiences. VR will propel this imagination and the brain process these images through same neural pathways as they do when they stimuli the real world. This will justify the experience and make it extremely close to “being there”. Although VR equipment is expensive it’s nowhere compared to high flight fares and hotel costs. Once main steamed high end VR equipment will be more budget-friendly allowing more people on budget to explore. Overall this can be more sustainable for the tourist sites and the environment around globally as it leads to fewer emissions and waste. VR experience of a location can be integrated such that it is interactive to the user and shows all the necessary information about a location with reliable credibility within the virtual world. This can disrupt many industries along with hospitality and tourism.
Image from black mirror episode “San Junipero”
Find the full image of the table here.
Technology is always evolving. This rate of evolution has been increasing exponentially and disrupting businesses more often than ever. “Survival of the fittest” doesn’t just apply to living organisms with disruptive technologies this idea will apply to organizations as well. Change is hard to implement overall; but big Technological changes can really put an organization in or out of business. In this era, Organizations in all industries are prone to face upcoming disruptive technologies. Organizations can establish themselves and gain competitive advantage if they successfully adapt to these disruptions. It is essential for organizations to fully learn about disruptive technologies within the industry. I found this “Table of Disruptive Technologies” made by Richard Watson at the Imperial College London which does a great job of listing these technologies as per suitable industry and includes proper vectors of time and level of socio-economic disruption.
In the table the technologies are classified into 4 “horizons” as per their timeline:
Horizon one technologies (green bottom left on the table) are technologies that disruptive currently. Organizations can determine If they are appropriate to their business or industry, they should be integrating and executing these technologies as soon as possible to gain advantage. Organizations will have to figure out a way to adapt these as a part of their business.
Horizon two technologies (yellow) are probable technologies that will flourish in near future (10-20 years hence). Right now will be a good time to experiment and discuss these technologies if appropriate within the industry.
Horizon three technologies (red) are technologies that are likely to emerge in the more distant future (20 years plus). Organizations should lookout for developments in these areas and explore and brainstorm how it could be relevant if appropriate.
The outer edge of the table (grey) are so called Ghost Technologies. These technologies relate to ones mentioned in science fiction genre but are still not fully impossible . Each example is highly improbable none, or very few, are actually impossible. These will not be projected to businesses in near future.
The table lists example of different companies that are currently active in these technologies and are successfully planning to adapt. Each technology also has an assigned theme which helps determine the overall goal of the technology.
With the rise of AI and increase in the virtual assistant hype, voice interaction has become very common to perform everyday personal tasks. Virtual assistants are in fact so common that 1/6 adult in US owns a voice activated device. Gartner estimates 30% of our interactions with technology to be through conversations. Thousands of companies have already implemented chatbots and sooner than later they will be converted to voice conversations.
One can say that so far the blend of AI and virtual assistants have implemented well with our personal lives and are constantly improving. It wont be long until these technologies will be a norm in business setting too. With powerful technology like this you can converse about a report quickly without even having to open your laptop. Having an assistant will no longer be an executive level perk. This technology can do simple and repeated tasks that employees spend hours doing everyday and result in overall boost in productivity. Tech giants like Amazon and Microsoft have already started to launch and implement solutions that will allow businesses to take advantages of voice technology. For this to work at business setting AI needs to be able to process and collect information from ERP systems, CRM systems and company data and processes. This will be a challenge the developers and implementing team will face but it can be solved as per company requirements.
This will surely require necessary changes to perform such a huge digital transformation. Implementing team will have many physical as well as informational vectors to take care of with regards to volume, placement, privileges, confidential conversations, etc. Voice interface will open so many doors of opportunity but to open these doors the physical and informational vectors must be settled well for it to be successful.