There is no textbook for this course. There is a set of required case studies to purchase (see below). There are also assigned readings available on the Internet, which are available as links on the schedule. Check the course schedule for the dates when each reading and case study is due.
- Case studies to purchase from the Harvard Business Site
- Team project – financial analysis template
- Team member evaluation
- Persuasion and Communication with Decks
- Justinmind (Thanks to Justinmind for providing licenses for the Professional version. Most of you will already have a valid key; if you don’t please contact me!)
- NOTE: It’s safer to use an older version (7.3.0 or 7.4.0). Get them here.
- Business model canvas (introduction video)
- Business Model Generation (Ostervalder & Pigneur) p.1-47