Wannaby, a self labelled “AR commerce company”, has released a new app bringing the consumer closer to the product than ever before in the online shopping context. Their new app “Wanna Kicks” leverages augmented reality to allow users to see what a shoe would look like with the customer’s current clothing. The use of augmented reality as a sales tool is by no means a new field, with Amazon launching this feature years ago to allow customers to visualize items such as televisions or furniture in their rooms. That being said, augmented reality is an ever adapting field (being one of the “hot button” tech topics of the last few years), and increases in the widespread availability of AR and the functions of such technologies makes them more and more prevalent as a business tool in the digital age. Technologies such as AR have the potential to revolutionize e-commerce, making it a more interactive experience like that which a customer could expect in a brick-and-mortar store. Further, the integration of such technologies could also lead to more developments to enhance the user experience with online shopping. Wannaby’s new app has been released with an advanced AR experience that calculates user motions and adapts the augmented projections to reflect motion, ultimately going so far as to mimic the natural motion that one’s foot would follow throughout the virtual experience. Augmented reality such as this presents promising potential avenues for the future of e-commerce, begging the question of how advertisers will be able to leverage exciting technologies such as these.