Ford’s design process involves numerous 2D sketches, CAD mockups, and months of work. When working with sketches, revisions have to be redrawn, and CAD software can be tedious to use. Now, the company is rolling out a modified version of a virtual reality 3d design application called Gravity Sketch to its designers. Ford design manager Michael Smith says the software has cut start to finish design project time down astronomically, allowing him to create a design including exterior, interior, and internals in around 40 hours. The application gives designers much more freedom and flexibility in how they create and interact with their designs, allowing them to view models in 1:1 scale, even from the perspective of the driver’s seat. Designers no longer have to redraw sketches with each revision or use physical models and every component of the model can be viewed and manipulated in real time without the requirement for multiple models and sketches. Having all design work take place in a single virtual space is a boon in itself. Ford’s current process requires multiple designers to work on one project as well as materials and labor to produce concept models, Gravity Sketch can be operated in full by one person and being a computer application it does not require materials to produce results. Ford’s Gravity Sketch application is a perfect example of a new technology not only streamlining existing processes, but allowing users to do things which were previously impossible.