On February 10, 2019, Google rolled out its augmented reality feature on Google Maps to some beta testers. Before, Google Maps users have to look at the blue dot on their map and turn around to see the direction. This proved to be not intuitive. Moreover, when a user gets out of a subway station, it takes a while for the blue dot to move accordingly. Now, with the new augmented reality feature, Google will use a phone’s camera to analyze where a user is standing. In addition, the augmented reality feature will layer the direction on top of real objects, giving an instruction that is more intuitive and easier to follow.
This new feature of Google Maps illustrates Google’s IT strategy. The firm leverages systems thinking to combine users’ feedback, the environment, inputs of new augmented reality technology to develop successfully this new feature to its Google Maps “system.” Also, a great level of depth goes into engineering the architecture for this feature to work. The speed of Internet connection, the computing power of a smartphone, and the clarity from a camera all contribute to the successful implementation of the new function.
Pierce, D. (2019, February 10). It’s the Real World—With Google Maps Layered on Top. The Wall Street Journal. Retrieved from https://www.wsj.com/articles/its-the-real-worldwith-google-maps-layered-on-top-11549807200?mod=foesummaries