Today, a TechCrunch writer used Google’s Project Maven to demonstrate the need for ethical considerations in the future of artificial intelligence. Project Maven is a Google undertaking funded by the Department of Defense in which machine learning algorithms are used for military purposes. The project was met with heavy push back from both the public and Google employees, raising questions of what is and what is not ethical as a use for AI. A large concern for many people with the wide scale implementation of AI in business processes across widely varying industries is the loss of human jobs. With the job market and financial security being controversial issues when it comes to technological innovation, people need to be educated about the reality of artificial intelligence, lest we lose the ability to leverage such technologies due to public opinion. Closing the education gap on the uses and advantages of the such a technology can not only help people be less fearful, but also help them become advocates for its use in solving many of the problems that the world faces today. In addition to education, ethical considerations must be taken as AI becomes a more prevalent technology across the modern business world. Developers need to consider the outcomes, both good and bad, of the use of their algorithms and concern themselves with addressing the potential uses that can negatively affect others. Businesses must choose to leverage these technologies in a way that can benefit not only their bottom line, but also the people in their communities. Ethics is a field that is all too easily swept under the rug in the pursuit of profit, and those on the forefront of technological innovation must be ensure that the future of artificial intelligence is intertwined with ethical considerations.