The Future of Retail
Amazon Go has been open to the public since January of 2018, and the foundation of the business is to make things simpler and quicker for the customer. While using machine learning, artificial intelligence and other technologies, the store allows the customer to go in, grab what they want, and walk out. With everything connected, from the Amazon Go App to the hundreds of cameras inside of the store, to the sensors and RFID readers, it shows how intricately related everything is. The system detects when the shopper picks up and item and adds the item to the shopper’s virtual cart.
If companies get on the Amazon Go wave, it could possibly change retail forever. It is collecting an enormous amount of information and using it to its advantage. There are other companies looking to battle Amazon, specifically Microsoft, who is developing technology for cashierless point of sale systems. If Microsoft were to create and patent this technology, they would be able to sell it to different retailers. A venture capital firm believe this market could be worth about $50 billion, so it is a matter of time before this becomes the future of retail and grocery stores.
Its interesting to think about how this store is set up behind the scenes. We learn a lot about processes and the different kind of systems a business would use, but Amazon Go is taking it to a different level. As time goes by and Amazon fixes some of the problems they might have, there can be entirely new systems coming into the market that a tech company similar to Amazon will use.