Instructor: Aleksi Aaltonen, Section 002

Lenovo’s Smart Display Inspires Google to Launch Similar Product

Lenovo is releasing a new UK product in October that is integrated with the Google Assistant voice activated technology, and it is making big waves within the gadget community. This sleek new device offers all the same functionality as Google’s line of voice activated products, but offers a colorful screen display in addition to audio. This, it turns out, is what people really want and it is stirring up a lot of excitement. This new product unveil has inspired Google to create their own version called the Google Home Hub. This will also be released in October and will give tech enthusiasts a tough choice when deciding what their new premier voice technology investment will be. Although both devices use the Google Assistant, Lenovo’s offering is much more expensive than Google’s.

This is an example of disruptive innovation. Lenovo is a new entrant that created a new product, but unlike normal situations, they chose to try to capture the high end of the market with a premium product meant for undershot customers. Google, the incumbent, is releasing a product to combat Lenovo’s. However, they are continuing along the path of sustaining innovation by gradually attempting to increase the performance of their products to capture undershot customers. They already offer lower end Google Assistant technologies for the overshot customers, so they have quite the opportunity to expand their market share with a reliable yet cheaper option to the high performing Lenovo Smart Display. Only time will tell who comes out on top, but the competition within the AI technology world is growing steadily. Will there be a new company we never heard of with most of the market share by 2050? Will voice technology be replaced by something more advanced by 2050? “Hey Google,” give me the answers!

4 Responses to Lenovo’s Smart Display Inspires Google to Launch Similar Product

  • I wonder how the market will respond to the product. For instance, the iPad had depleted sales because consumers don’t buy the “new” version. The new version hitting the high market might result in short term growth, but over the long term I wonder; especially since it has a higher price tag.

  • You raise some important questions! I am curious as to when AI technology is going to plateau, or if that will even happen in our lifetime. But for now I think it is safe to say voice technology will be far outdone and outpaced in the next thirty years. Lenovo is on the right track by capitalizing on its opportunity to be a disruptor, but sustaining innovation does not “reinvent the wheel”; I think as far as developments in AI go, Lenovo’s victory here will be short-lived and they will need to innovate in other ways if they hope to compete with Google. Only time will tell though how these companies will adapt to their respective changes.

  • This is interesting timing considering things like the Facebook portal are coming out that have Amazon Alexa integration as well. This seems like a cool idea but I wonder if it can compete with something like Portal considering Lenovo isn’t as well known as a consumer brand. Personally when I think of home assistants, Google isn’t the first brand that I think of so I do think this is going to face some tough competition from Facebook Portal and any potential future innovations Amazon comes out with of their own. I do think that these are really cool ideas and will probably be in most houses in the near future though.

  • I could see this revolutionizing the way we look at in-home devices. I never understood why Amazon’s alexa strayed away from screens when our society today is addicted to them. I agree with Sean that this product will have trouble competing with Amazon or Google assistants.

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