Anna Maria Davitashvili
According to the inventor of the World Wide Web, Time Berners-Lee, the overbearing dominance of few Tech Giants (Facebook, Google, Amazon, Apple) is becoming too large. In an interview, Berners-Lee states that, “what naturally happens is you end up with one company dominating the field so through history there is no alternative to really coming in and breaking things up.” Prior to splitting them up, Berners-Lee states, that it is important to see whether a small player beats them out of the market, or if the overall shift in interest within the market affects these companies instead. He continues to explain that the overall “individual empowerment” that comes with the Web, has in a way, dissipated.
With excessive market power, these giant prevent the entrance of new innovations because they are established enough to see off their potential rivals. An interesting point that Barners-Lee made was about the potential for a disinterest within the market. However I seem hesitant to believe that with a shift in interest within the market will stop these companies from also shifting alongside it due to their vast amounts of financial resources and dominance over such an omnipresent industry. But you truly never know what the future holds.
Major OEMs (original equipment managers) such as Dell, Hewett-Packard, and Lenovo are exploring the world of subscription based services. With DaaS, these major companies will offer a monthly (or yearly) subscription service that will allow businesses to offload the responsibilities of purchasing and maintaining equipment to third party vendors. This is similar to businesses outsourcing data storage to third party cloud storage providers, such as Amazon Web Services or Office 365. These services would include distributing and managing devices as well as retiring them once they’ve reached the end of a predetermined lifespan. Set, monthly payments would provide businesses with an operational expense and eliminate the headache of working capital expenditures into a budget.
Companies that offer these services are able to take processes that normally require maintenance and effort and make them non-factors for businesses. The popularity of the recent shift to subscription-based services is intriguing and reflects of the evolution of technology and its ubiquitous nature. The state of the subscription economy is headed in different directions and it is interesting to see how this culture will be reflected in the future.
The Internet of Things consists of a network of different machines and devices that allow for a flow and collection of data without the need for human intervention. These connections are established through sensors and embedded processors that enable the automation of tasks. These sensors and processors are able to collect, transmit, and act on data via WiFi, Bluetooth, and cellular methods between objects. Devices communicate with other related devices and perform in a synchronized, precise nature in reaction to the physical environment. These devices include smart home appliances such as Nest products that are able monitor and learn efficient ways to heat homes. Nest thermostats are able to keep records of users’ actions and create an appropriate routine based on the data it collects, as well as sense when the user is at home or out.
Overtime, the amount of data that will be collected through smart devices will be abundant. It is interesting to think about how the acquisition of data seems to be going at an exponential pace, however the ability to manage all of this data remains to be a challenge. Society is on the cusp of its next industrial revolution through a digital transformation, but does it have the capacity to manage this transformation effectively?