Prepare an in-depth analysis of the following case studies during the semester. The guidelines are:
- Answer all the questions listed below for each case.
- The ‘answers’ to the questions are best formulated by reviewing the case and reviewing the relevant reading materials.
- The questions are worded to help you apply the reading. Don’t fall into the trap of thinking you can stay within the terminology of the case. The best analysis will abstract the case content by applying the reading materials to draw broader insights.
IT at Cirque du Soleil
- Describe how the touring show life cycle is supported by IT. Translate the figure (figure 2) in the case to describe the lifecycle using terms and concepts from your prior courses.
- What is/are the ‘system(s)’ at Cirque du Soleil? Identify and explain the specific type of system(s) and justify.
- What are the key business processes in the touring show life cycle? Identify the specific processes and map them to more generic, universal processes found across businesses (refer to your prior courses).
- Is IT at Cirque du Soleil ‘successful’? Why? Why not? Justify your answer by identifying the appropriate criteria for defining success and evaluate CdS using that criteria.
- What is the final enterprise architecture at Wyeth (at the end of the case)? Use the systems architecture framework from the reading materials to formulate your answer.
- What was the most critical IT related factor in achieving globalization? Explain and justify your answer by focusing on the business processes.
- Describe the evolution of Wyeth using the concept of organizational structure. What ‘type’ did Wyeth IT start with? What did it end with? Did they end up with the best organizational structure for the company, or would you suggest a better ‘type’? Make sure you justify your answer with a clear rationale.
- Describe the Wyeth IT organization using the Gartner ‘Built-to-Purpose IT Organization’ framework. Identify the type of line management, delivery role, and governance model. Which one of the four ‘ideal’ types does Wyeth fit best in (engine room, global service providers, IS the business, Everyone’s IT)? Why? Would a different organizational IT structure work better moving forward (at the completion of the case period)? How?
Cloud Storage and Document Management
- Why would a company use the technologies described in the case instead of maintaining their own infrastructure? Be specific about the type of technology (and any variations across different types). Identify which business processes make the most sense and which don’t and apply the analysis on cloud pricing by Larry Dignan, Fox IT advisory board member.
- Compare and describe the use of Enterprise systems (such as, but not limited to, ERP and CRM) at your internship or current job in relation to the tools and services described in the case. Be specific about identifying the specific tools and services and placing them in categories (instead of product names). What is the ‘system’ at your firm? How could it look different if you applied the technologies described in the case? Explain how their use might change key business processes at your organization.
- Describe the use of these Enterprise tools in your personal life. Identify where where, why and how you use them? Identify any areas you have strong reasons for not using.
- The goal of this case is to apply disruptive innovation theory to technologies associated with the ‘Blockchain Technology.’
- There is no formal case reading. Narrow down your focus to a specific blockchain technology, industry, or other reasonable subset. Select one topic per team.
- Use the resources available at http://library.temple.edu, for example try: http://library.temple.edu/summon or ProQuest ABI/INFORM Complete (note: link will likely only work if you are on Temple’s network) to find relevant materials. To get credit for your research, you must list the sources in a bibliography in a separate slide at the end (this slide does not count toward the slide limit).
- Focus on:
- Define the scope of analysis – choose a concentration of blockchain. This is the most important aspect of the case. Narrowing it down will allow you to focus.
- Conduct research and provide a one – two page power point summary to describe the topic and provide an issue question or main thesis of your report.
- Describe the evolution of the “market” based on the disruptive innovation cycle. Appropriately defining, scoping, describing the market(s) so that it is consistent with your focus is a key challenge.
- Name the specific disruptions using Christensen’s’ terminology and describe how they will impact the above market(s).
- Look into the future and predict the future of the market. What factors support your projections.
- How will you cost-justify / evaluate the use of blockchain in the context of the above recommendations? Be specific with regard to both tangible and intangible costs/ risks and benefits.
- Teams will present a consensus case presentation to the class.
- Team members will submit a Personal Reflection – One Page in Powerpoint. Use as much text as required to indicate what you learned and provide your perspective and insight. Indicate whether you agree or disagree with the conclusions of your team? Normal presentation rules do not apply to your reflection.
- In additional to the normal case learning objective, the goal of this exercise is to provide the team an opportunity to collaborate on a deliverable and to practice presentation skills prior to the your final project. Because each team will present a topic, it is also an opportunity to expand the knowledge of the class on the topic.
Summarize your analysis in a set of no more than 5 PowerPoint slides. Use the main slides to communicate the key points in a concise and direct manner. You may use the “notes” section on PowerPoint to add more detail and justification. Do not fill the main slides with text. The slides should (a) apply class materials, and (b) include a balanced perspective which explains both the rationale for a recommendation (the why), and any potential risks (the downsides).
The process for submitting your case study analysis is as follows:
- Submit the case study analysis via Owlbox – no later than 7:00 am the day the case study is to be discussed in class.
- The file should be in Microsoft Powerpoint (.ppt or pptx) format. No other format or style of submission is acceptable.
- Please bring the case to class on a flash drive. You may be asked to lead a discussion about the case using your slides.
- Late submissions will not receive assignment credit.
- Ability to answer all the stated questions in an integrated and comprehensive manner
- Ability to creatively and successfully apply class materials
- Provides a balanced perspective that includes both pros and cons in the analysis
- Good use of the ‘deck’ as a medium of communication