There is no textbook for this course. There is a set of required case studies to purchase (see below). There are also assigned readings available on the Internet, which are available as links on the schedule. Check the course schedule for the dates when each reading and case study is due.
- Case studies
- Team project – financial analysis template
- Team member evaluation
- Persuasion and Communication with Decks
- Justinmind (thanks to Justinmind for their support!) (download the Professional version here, most students already have the key, if you don’t please contact the instructor)
- Business model canvas (introduction video)
- Business Model Generation (Ostervalder & Pigneur) p.1-47