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Information Systems Integration

Department of Management Information Systems, Temple University

INFORMATION SYSTEMS INTEGRATION

MIS 4596.002 ■ SPRING 2019 ■ MARIE-CHRISTINE MARTIN
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15 Metrics All Game Developers Should Know by Heart

January 30, 2019 1 Comment

                                                     

This article talked about metrics in the gaming industry. Trevor McCalmont, Content crafter and analytics buff at GameAnalytics talked about 3 big factors that go into measuring online gaming apps. The basics, which is how many daily active users there are, how many sessions are made, the ratio of daily active users and monthly active users, retention, and churn. What I found most interesting about this section was the DAU/MAU ratio. This measured the how many users are roughly playing the game and how many users log into the app. He stated that social networking sites see about 50% in this ratio compared to games that see 20%. This made me wonder why. I feel like if more games were free to play and more of a grind to get better more players will download it to feel the satisfaction of hard work. He also stated that when free to play games add micro-transactions to gain competitive advantages people are more likely to play more. Speaking of micro-transactions. He also talked about monetization. The conversion rate stuck out to me the most because. He stated if a game offers a an incredible in game item that makes the player happy but they can only upgraded by in game purchases the player will most likely buy the upgrades. I believe that this is the way that the gaming industry is going to go because it gets people in the door faster and its addicting when you have to upgrade you’re in game items, in my opinion. Lastly there was in game metrics. Source, sink, flow. Source is where you can earn virtual currency, flow is where you spend it, and flow is the total balance. This is just how a society works. I play FIFA where you earn coins by playing and can spend the coins on different players that you want. But as he states he if its too easy to earn virtual currency than there would be no reason to monetize. So what FIFA did is if win you get a high reward and if you lose you get a lessened reward. So the goal is to get better so you can win and buy better players.

I thought this was very interesting because I play a lot of video games with virtual markets in there and this article helped me understand how developers and companies measure there games. 

 

https://gameanalytics.com/blog/metrics-all-game-developers-should-know.html

 

All-In on Decision-Making

January 30, 2019 Leave a Comment

poker photoPoker is a game that requires complex decision-making in order to be successful. Should I play this hand? How much should I bet? Can I call my opponent’s bluff? In the Ted Talk linked below, Liv Boeree applies the main aspects of poker decision-making (luck, quantification, and intuition) to everyday life. The three components of decision-making can be applied to one’s professional career as well. 

Like poker, management positions in the IT field require strong decision making. How can we become more profitable? Which platform should we invest in? Who should we let go? These three example problems can be analyzed using Boeree’s decision-making components respectively. First, we have luck. Has our company’s success been lucky up to this point? If so, the company may require some major changes to ensure long-term growth. Next, we have quantification. In order to know which platform to invest in, we must first understand the costs and benefits associated with each option. Is there a greater expected return with option 1 than option 2? Finally, we have intuition. Letting people go can be the hardest decision a manager has to make, which is why it cannot be left up to a “gut” feeling. Data must be utilized to make the best decision for the company and minimize any room for error. 

What every successful business leader has in common is the ability to make decisions effectively. By mastering these three components, budding MIS professionals can enhance their impact on an organization and ensure a successful career path in the long run. 

The Ted Talk can be found here: https://www.youtube.com/watch?v=nisSeC81u2M

How big data has changed politics

January 30, 2019 1 Comment

Link

Today I will be discussing an article titled “How big data has changed politics.” This article is from cio.com. I found this article extremely interesting. Although this article is about the world of politics, a hot topic in today’s American society, it offers an excellent industry to analyze the technological tools used during a political campaign. Every time a politician begins campaigning, there are new technological tools that can be utilized that can grant that politician a competitive edge. In the case of this article, Kevin Rands, the author, writes how Big Data is utilized to influence how a politician wins an election. It is not just the data that aids a politician, but how that data is interpreted and then utilized for the campaign. The use of Big Data goes farther than just the campaign. It can, and is, utilized while that person is in office in order to determine what is going on in the areas that person represents if there are any problems, as well as any possible solutions to those problems. Depending on who you, ask Big Data in politics can either be a good thing or a bad thing. However, it is a definite requirement for all politicians to utilize if they want to be successful.  Big Data is becoming more useful as people understand how to utilize it, and it is moving into every aspect of our lives. I think this raises an important question to consider – “Will there ever be too much data collected about a person that would cause a change in the way we interact online or cause a change in how much data is “legally” allowed to be harvested?” If our politicians use it to understand and help us, then there are people out there that could gather data to harm us.

Systems Thinking – Process/Quality Improvement

January 30, 2019 Leave a Comment

Daniel Kim

As a Process Quality Engineer, I’m tasked with improving quality and process efficiency in a services environment where I have minimal expertise. In addition to working with SME’s, I also incorporate granular level analysis with the systems thinking approach to solve some of our industry problems. Tools like 8D (discipline) which is built on the Deming/Shewhart Cycle (PDAC) provide structure for identifying and brainstorming system processes at a high level, allowing one to understand the interactions between interrelated sub-processes. For example, like a project manager creating a work breakdown structure into work packages, if a process is inefficient, I can’t just examine the resource performing the task, I also need to consider the tooling, and even the tasks before and after, to have a full understanding of where the true problem lies. Success requires adopting best practices from 5 Why’s, Process Flow, Fishbone, RCA Apollo, 5S in Lean Six Sigma, and FMEA methodologies. It’s not always relevant to utilize every option and each problem requires a different approach. The key takeaway is solving complex problems require multiple perspectives, when stuck on a challenge that deep dives not moving towards a solution, taking a step back and looking at the complete picture from a Systems Thinking approach, may produce alternative outcomes.

Works Cited

Aronson, D. (1196). Overview of Systems Thinking. Retrieved from Thinking.Net: http://www.thinking.net/Systems_Thinking/OverviewSTarticle.pdf

Kelvy Bird. (2012, 10 13). Systens Thinking in Action 2010. Retrieved from Kelvy Bird: http://www.kelvybird.com/systems-thinking-in-action-2010/

How to weigh an elephant – An ancient story about measuring the seemingly un-measurable

January 30, 2019 Leave a Comment

http://collectingme.com/Measuring/Chinese_scale/6.jpg

By Linh Dang

With the topic of metrics coming up, I remember a folk story of a wise scholar who was challenged to weigh an elephant. No scale in that era was big enough for that, and so people thought it was impossible to weigh an elephant. Yet, he got the elephant onto the boat. When the boat had stabilized, he put a mark on the boat right at the edge of the water surface. After getting the elephant out, he asked his people to load rocks onto the boat until the water reached the mark again. The only thing he had to do then was to weigh the rocks individually and add up the numbers. This anecdote guided my understanding of Douglas Hubbard proposition on the “misunderstandings” that create the “illusion” of “immeasurability”, especially the concept of measurement and the methods. Like the layperson of an olden era, IT professionals can mistake “measurement” for the action of putting something through a scale – which can be a tool or a method – and they let their “scale” limit their ability to measure. As Hubbard has rightly pointed out, IT people have not been taught “empirical methods,” and thus might go beyond what they know and seek less concrete methods to generate data themselves. The article, and the anecdote, has renewed my commitment to diversifying my knowledge, practicing creativity, and deepening my understanding beyond what I can observe.

Source: https://www.cio.com/article/2438921/it-organization/everything-is-measurable.html

 

Metrics and Decision-Making

January 29, 2019 Leave a Comment

Image result for decision making

 

For some, making a decision can be anxiety-inducing. For others, decision-making spurs excitement. Metrics are meant to offer a way to make decisions easier to make, or more successful on average. However, this is only possible if the correct measures are being used, as well as in the correct context. This poses an issue because the amount of data being collected has been rising exponentially, and the context for this data becomes confusing if the person analyzing it does not know what they are doing. This brings up the question of how useful data can be in our every day lives, especially when viewed in the context of who is analyzing it. For those who struggle with making a decision, does additional data provide clarity, or does it only cloud the picture further and exacerbate the decision-maker’s issue. Alternatively, for someone who is usually confident in decision-making, does more data help strengthen their resolve, or introduce doubt? Should one group use their intuition more than the other? Is one group more likely to have success in the long-run? Ironically, data on the predispositions of decision-makers may enable a better analysis of the data itself. Does it make any difference, and how would this be quantified, recorded, measured, and applied? Is it something that should be considered in teams where individuals have to make decisions that influence everyone? All of these are things that can be evaluated about the analysis of data.

 

Source:

The Beauty and Perils of Data 

Metrics and Accountability.

January 29, 2019 Leave a Comment

cyber security photo

I purchased a book upon a recommendation from a colleague, “How to Measure Anything in Cybersecurity Risk” because of my interest in cybersecurity and the impacts on different IT projects. The idea of how we measure risk or success in business seems so arbitrary to me. I want to understand what the big deal is with assigning a number or a metric to everything and why is it so important? Every business course I’ve taken references financial ratios at some point in the semester and the MIS courses reinforce the importance of KPI’s and SMART objectives. Coincidentally, one of the articles assigned this week was also written by the author of this Cybersecurity book, Douglas Hubbard. After reading the articles assigned for this course so far and the case analysis on Cirque du Soleil, it became apparent to me that it must be accountability. How are IT professionals held accountable? It seems that finding a way to measure the “intangibles” allows companies to measure the value add of IT professionals independently from the necessity and performance of our systems and hardware. It is easy to blame our problems on bad technology but when you start measuring success and risk in IT, you can start holding people accountable. So what are some of the top reasons to hold people accountable in business and more specifically IT?

Is everything measurable?

January 29, 2019 Leave a Comment

Everything is Measurable speaks about the ways to go about measuring the value of an IT department. It describes that unlike a department like Accounting, IT is much more difficult to value especially because its budget seems to increase and the common assumption is that it is unmeasurable. The writer states “How often do IT execs conduct simple random samples or controlled experiments in order to measure some quantity of interest? The answer is not nearly so often as in other fields including other areas of business. If I may be so bold, perhaps the problem is that Computer Science is not really taught as an empirical method like other sciences.” This offers the idea that IT can be measured by treating it like other departments and measurements similar to other departments.  My question of “is everything measurable?” translates into terms closer to ” is everything measurable the same way?”. I believe IT stands on its own, we don’t have a simple means of measurement even through controlled experiments compared to others. If we are to be measured for our value we should be given a fair measurement tool unique to us that accurately depicts our value. 

Sources:

https://www.cio.com/article/2438921/it-organization/everything-is-measurable.html

 

BLOG Comment 1: Steve Jobs ‘reality distortion field’

January 17, 2019 22 Comments

Apple CEO Steve Jobs was known for his presentation skills and ability to make company products look magical. This was sometimes called ‘Steve Jobs reality distortion field‘.

Take a careful look at Apple iPhone launch and related analysis of Steve Jobs presentation techniques. What do you think: was Steve just a great presenter or is there some other things that may have contributed to his reputation? Anything Steve could/should have done differently? What do you think about the analysis of Steve’s presentation techniques below (second link)?
video we watched in class : https://youtu.be/wGoM_wVrwng

Steve Jobs presentation skills : https://youtu.be/iJq-thyDF9Q

Blog

January 11, 2019 Leave a Comment

About blog posting during the course

Every student is required to create at least 3 blog posts and 6 comments during the course. 

Categorize your posts under “Student blog” so that they will appear here.

I will read and comment your posts throughout the course – the content and timeliness of your posting will affect your final grade as Online participation component.

— Professor Martin

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