Rising Cloud Sales and CRM trends
Could computing used to be seen as a supplement to data centers, but it is becoming increasingly popular for businesses to store core business applications on the cloud. The article, Rising Cloud Sales at Amazon, Microsoft Reflect Bigger Shift in Enterprise Market highlights that Netflix closed its last data center last year and stores its data on Amazon’s cloud service. The market for cloud is rapidly growing and is expected to reach $27.4 billion in 20016, up $12.5 billion from 2014.
Microsoft and Amazon are currently in stiff competition with each other, with Amazon dominating the market. However, Microsoft may have a competitive advantage because of its legacy relationships with large companies who are looking to have cloud elements built into their private networks. Microsoft is also taking advantage of the future of CRM, which is aggressively shifting towards cloud based CRM solutions. Microsoft Dynamics has grown in popularity over the past few years due to its ease of use and seamless integrating with other Microsoft products.