How Big Data Can Sideline Innovation
Throughout class we have discussed various topics about business intelligence and big data. To make importance business decisions, many companies have come to rely on big data and the algorithms that analyze it. However, this article makes an interesting point that companies may be relying on big data too much. The article states the big data helps executives understand what is happening but fails to establish why it is happening. Without understanding why certain trends are happening, executives are making decisions without realizing the whole picture. Ultimately, businesses need the right balance between correlation and causation in order to make an informed decision for their companies.