Data Privacy and The Internet of Things
During our class last week, the disruptive technology of “The Internet of Things” was discussed. During the discussion, the class talked about the amount of data a corporation could gather about an individual and that individual’s privacy. I found an interesting article that discusses consumers distrust of data collection and selling to a third party. The article states “45% of respondents express very low trust or no trust at all that companies were using their connected device data securely and in ways that protected their privacy.” Also, many service agreements are “black and white; either agree to data collection or do not use the service. Since many corporations are building business models for the connected era (the internet of things), the author, Stacey Higginbotham suggests providing context about the data to the consumer to help ease the consumers worries. Shes suggests some type of label, kind of like a nutrition label you find on food, that will clearly outline the companies data-storing and data-sharing policies. The label could include what data is stored, who the data would be shared with or sold to, and how long that data is stored. I believe this is a good idea that will help consumers have a better understanding of the data they are sharing. Also, any company that will openly provide this information could improve relations and build trust with consumers.
What are your thoughts about a data label?
What other information do you think should be on the data label?