MIS4596 – Tony Messina – Section 002 – Spring 2016

Case Study

Prepare an in-depth analysis of four case studies during the semester. Answer all the questions listed below for each case. The ‘answers’ to the questions are best found by reviewing the case and reviewing the reading materials of the prior weeks. The questions are worded to help you apply the reading. Don’t fall into the trap of thinking you can stay within the terminology of the case. The best analysis will abstract the case content by applying the reading materials.

IT at Cirque du Soleil

  • Describe how the touring show life cycle is supported by IT.
  • Translate the IT systems / processes as defined in the case into generic IT terms
  • What are the key business processes in the touring show life cycle? Again, identify the specific generic type of processes and justify.
  • Which basic business processes did IT ignore? Why?
  • Does IT at Cirque add value? How do you know?

Wyeth

  • What is the final enterprise architecture at Wyeth (at the end of the case)? Apply the systems architecture framework from the reading materials.
  • What stages did Wyeth go through to achieve globalization? Which stage was the most critical? What were the key business processes at each stage?
  • Characterize the challenges faced by Wyeth IT personnel in achieving globalization using Galbraith’s star model of organization design. Do you think a different organizational design would have worked better? Why?
  • Describe the Wyeth IT organization using the Gartner ‘Built-to-Purpose IT Organization’ framework. Identify the type of line management, delivery role, and governance model. Which one of the four ‘ideal’ types does Wyeth fit best in (engine room, global service providers, IS the business, Everyone’s IT)? Why? Would a different organizational IT structure ease the future process of globalization? How?
  • Leveraging previous learning in Change Management. How could Wyeth have moved more quickly?  Since this case is several years old, if this change were to take place today would you expect it to move slower, more quickly or at the same pace? Why?

Cloud Storage and Document Management

  • Why would a company use the technologies described in the case instead of maintaining their own infrastructure? Identify and describe the risks and opportunities.Identify which business processes make the most sense and which don’t.
  • Compare and describe the use of Enterprise tools at your internship or current job in relation to the tools and services described in the case. What is the ‘system’ at your firm? How could it look different if you applied the technologies described in the case?
  • Describe the use of these Enterprise tools in your personal life. Identify where where, why and how you use them?  Identify any areas you have strong reasons for not using.

Emerging Technology / Disruptive Innovation

  • This case is intended to expand on the concepts of disruptive innovation discussed in class.  The goal of this case is to highlight how a new technology or new application of an existing technology is being deployed in a manner that is or will have significant impact on the general market.  There are no formal readings.  Further direction will be provided in class.
  • Work with your project team to select a topic provided by your instructor or propose one for instructor approval
  • Conduct research and provide a one page power point summary to describe the topic and provide an issue question.
  • Describe the evolution of the “market” based on the disruptive innovation cycle. Appropriately defining, scoping, describing the market(s) is a key challenge in this project.
  • Name the specific disruptions using Christensen’s’ terminology and describe how they will impact the above market(s).
  • Look into the future and predict the future of the market. What factors support your projections.
  • Add Personal Reflection – One Page . Use as much text as required to indicate what you learned and provide your perspective and insight.

Requirements

Summarize your analysis in a set of no more than 5 PowerPoint slides. Use the main slides to communicate the key points in a concise and direct manner. You may use the “notes” section on PowerPoint to add more detail and justification. Do not fill the main slides with text. The slides should (a) apply class materials, and (b) include a balanced perspective which explains both the rationale for a recommendation (the why), and any potential risks (the downsides).  New – Use external sources and bring personal perspective when appropriate.  Site your sources.

The process for submitting your case study analysis is as follows:

  • Submit the case study analysis via email to me at (tony.messina@temple.edu) – no later than the day the case study is to be discussed in class. The file should be in Microsoft Powerpoint (.ppt or pptx) format.  Include your name in the name of the document.
  • Be prepared to lead a discussion about the case using your slides.
  • Late submissions will not receive assignment credit.

Grading Criteria

  • Ability to answer all the stated questions in an integrated and comprehensive manner
  • Ability to creatively and successfully apply class materials
  • Provides a balanced perspective that includes both pros and cons in the analysis
  • Good use of the ‘deck’ as a medium of communication

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