Realizing the Potential of Big Data
Big data has been a growing topic for some time now, however, not all companies both large and small may realize its potential to running a successful business. Big data is becoming more mainstream and is now being used to drive businesses as opposed to simply look back and reflect on previous performance. The article states that not all businesses are aware of the value this data can bring which can lead to a lack of vision, plan, and communication.
1.) How do you see big data shaping the way companies do business?
2.) Do you think big data is necessary for all companies whether it is a large corporation or a small local business?