Information Systems Integration – Tony Messina

Why Microsoft Is Ruling The Cloud, IBM Is Matching Amazon, And Google Is $15 Billion Behind

The demand of cloud computing service is rapidly increasing these years. It seems that the advantages of cloud service – live  & fresh management portal, less expensive, more flexible, full availability and convenient – had been well noticed by both large cooperation and  small business. These advantages provide a more efficient method of daily operations for a company which aroused and provided a huge opportunities for the service provider. Azure from Microsoft, AWS from Amazon and IBM cloud service keep leading this industry since the service was explored. In 2017, most of the big cloud service companies earned a revenue acceleration rate between 30% and 50%. Now, Google is working on their own cloud service and they had a good beginning in 2017.

As mentioned in article, different cloud service provider has their own characteristics and advantages. Based on current financial and technical background of Google, what do you think it will break through the market and build their own product advantage?

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