Facebook Control the Worlds Personal Data
In a lot of ways, Facebook is the ultimate Orwellian “Big Brother”. It is a massive machine that constantly collects personal information about every one of its 2 billion monthly users and then provides this information back to business owners who can then utilize this social media giant along with all of its data as a marketing platform. (Every business should be serious about using Facebook as a marketing platform I use it for Vitris and the targeting is incredible.) Just imagine how much information Facebook collects about its users on a daily basis; Mary changes her relationship status, John posts about his new car as well as checks into the dealership where he bought it, Frank moves to Philadelphia from New York City; it goes on and on. Everybody on Facebook is providing at least some of their personal information, and many people are providing a significant amount. Facebook’s users provide information about their age, where they live, what their interests are, where they were educated, what their activities are, and even who their friends are. From a data and analytics standpoint, this is incredible. Essentially 2 billion people have opted to provide countless pieces of their personal information and behavior, and businesses are able to utilize it at their will for their digital marketing efforts.