Information Systems Integration – Tony Messina

Monthly Archives: February 2018

Facebook Control the Worlds Personal Data

In a lot of ways, Facebook is the ultimate Orwellian “Big Brother”. It is a massive machine that constantly collects personal information about every one of its 2 billion monthly users and then provides this information back to business owners who can then utilize this social media giant along with all of its data as a marketing platform. (Every business should be serious about using Facebook as a marketing platform I use it for Vitris and the targeting is incredible.) Just imagine how much information Facebook collects about its users on a daily basis; Mary changes her relationship status, John posts about his new car as well as checks into the dealership where he bought it, Frank moves to Philadelphia from New York City; it goes on and on. Everybody on Facebook is providing at least some of their personal information, and many people are providing a significant amount. Facebook’s users provide information about their age, where they live, what their interests are, where they were educated, what their activities are, and even who their friends are. From a data and analytics standpoint, this is incredible. Essentially 2 billion people have opted to provide countless pieces of their personal information and behavior, and businesses are able to utilize it at their will for their digital marketing efforts.


Can Immersive Reality be a new Business Opportunity?

Original Article

In our modern world where big data is key and growing faster than ever, businesspeople are faced with the dilemma of how to deal with such vast quantities of data and extract useful information from it. New ways to extract, transform, and load data visually will likely be the future of data analytics and immersive reality (e.g Virtual reality, augmented reality, 360-degree imagery, and mixed reality) is a top contender for this role.

These technologies, though young in their life cycle, aren’t new, but have typically been used recreationally as opposed to having a business function, but that may soon change. Business-oriented augmented reality goggles such as the Microsoft HoloLens may change the way business people analyze big data within their firms. Different modules and applications like we find on our own computers will soon be accessible from our own vision, opening up many new possibilities. What do you think of immersive reality’s future in business?

Neural Networks and Artificial Intelligence

Original Article:

Artificial Intelligence has made massive strives in the areas of business intelligence, research, robotics, analytics, and even in effectively modeling how the human brain works with artificial neural networks. Different from more basic forms of artificial intelligence, neural networks involve the creation of a series of logical nodes with mathematical weights and connections to other logical nodes. A system of these nodes will receive input, and this input will eventually run through the system of nodes, each node with it’s own mathematical weight or criteria. Based on how the system is set up, a neural network will take that output and come to some eventual result that is hopefully actionable to either an analyst or some program that may be utilizing the neural network.

This artificial system is a direct mirror to how our brains supposedly operate, with these logical nodes representing individual neurons in a human brain. Artificial systems like these can be refined to extreme precision for classification, decision making, or mathematical calculation and many prominent firms already use complex neural networks. Organizations like YouTube, Google, Microsoft and Amazon already use neural networks to direct content, and advertisements on their platforms.

Feel free to answer one of these questions below:

Are the complexity of AI systems outrunning how fast human’s are able to understand them? What good is it having a complex system if you can’t discern how eventual decisions are being made?

5 technologies disrupting the app development industry

Technology has over our modern society, no matter where are we. We know that technology is disrupting every industry, and it now moves so quickly into relatively new fields. The field of professional app development is being disrupted by the next generation of tech.

  1. AI and machine learning
  2. The internet of thing (wearable devices)
  3. Blockchain (cryptocurrency technology – store all different types of data)
  4. Self-driving tech (automotive industry)
  5. AR and VR

The proliferation of new form factors and the widespread innovation we see when it comes to internet-connected devices means that the only thing we can be certain of is uncertainty. That means developers who want to be at the top of their game have to constantly innovate or learn to code in a new language.The good news is that apps are becoming more and more of a part of our daily lives, and increasingly being used in the developing world as people connect to the internet for the first time through a mobile device.

What do other technologies you think will disrupt or influence app development industry? What do you assume the future of development of app development industry? What’s your suggestion for app development industry’s improvement?

Orginal article

How Blockchain Can Win War on Fake Medicine

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Blockchain technology may supply a remedy to the counterfeit pharmaceutical industry. An important aspect of Blockchain is improving trust, and it can help discover corrupt drugs in the supply chain. The fake pharmaceutical industry is very profitable, the World Health Organization estimates it is worth more than $75 billion each year. The International Criminal Police Organization approximates that one million people, who buy the counterfeit pharmaceuticals in good faith legitimately looking for a cure, die from taking the fake drugs.

Pharmaceutical company’s moving to a decentralized network such as blockchain will increase transparency and trust in the supply chain. The article states that “Every link in the supply chain from manufacturer, distributor, transporter, customs official to store owner can contribute data to a network… Consumers can use a mobile app to check an entire item’s history before it reaches the store shelf.” The app would allow consumers to track the entire history of the pill. In the system that the article mentions, every box or packet of medicine was given a “cryptographically unique identifier.” The identifier allows the authenticity to the item to verified in the shared blockchain ledger. Pharmaceutical companies are facing great pressure change to blockchain technology to ensure a safe supply chain and protect their brand image.

Role of IT in the Future

In business, the role of IT is becoming more important than ever before. With technology constantly improving at a rapid pace, IT is finding itself having impact in multiple departments within an organization such as marketing, sales, and customer service. The value of IT is being noticed by higher management and “CEOs are leaning on IT to deliver a competitive advantage” (Newman, 2016). The gap between IT and business functions is diminishing and the two are being integrated. I believe organizations are in the process of reshaping its organizational structure to “IT is the Business” where the CIO will be expected to aidi the company make business decisions and be responsible for business outcomes. The article had one interesting point that with IT evolving and having influence on multiple business units, in the future, the demand of IT professionals who are not only tech savvy, but also have strong fundamental knowledge about the business. For example, project management requires knowledge in both, and must have the ability to translate technological concepts into easier terms for someone who is not as technical. But I do believe there’s room for individuals who do not have business understanding such as programmers. What do you think?

Newman, D. (2016, July 28). The Changing Role Of IT In The Future Of Business. Retrieved February 17, 2018, from

Cloud Computing is Changing Management


Many companies look for new opportunities to improve processes with new technologies. Cloud computing is seen as one of the most impactful informational technologies to date. One of the main ways information technology changes management is through changes in the way information is gathered. With cloud computing, information travels rapidly across computing systems and are able to handle larger workloads. This creates more flexibility in the work structure and moves IT away from being a cost center. When companies move to cloud, likely outcomes include changing how products are designed, closer collaboration between the IT department and other business units, and more customer interaction. Cloud Computing effects product design and customer experience because it become easier for companies to create products and services within the cloud. They are also able to model new products or marketing campaigns as cloud based software prototypes.

Do you think cloud computing is the best way to change management in terms of being innovative for companies?

Augmented/Virtual Reality and Human Senses

Image result for virtual reality

In a project entitled the Human Verifiable Computing project, VTT Technical Research Center of Finland used augmented and virtual reality to develop solutions that build trust between people and systems regarding information security. This connection between humans and technology is a key element of what is to come in the future, where interactions between the two are effortless and a part of daily life.

The key functionality the project showed involved human senses. For example, voice recognition was used for single-use passwords that had been distributed through augmented reality. Multi-sensory feedback can also be used; an example being a maintenance worker that is shown visual instructions on how to turn a valve, with an error message showing via image or audio alert to a user’s smart glasses if the instructions aren’t followed properly. Haptic (touch sensitive) feedback can also be implemented by making a user’s chosen mobile device vibrate.

What do you think this kind of technology could lead to down the road? Is this mixture of human sense and technology worth developing?


Blockchain Technology

Blockchain photo


Technology is always evolving. Blockchain Technology is something created from the always evolving technology. Blockchain is an open, decentralized ledger that records transactions between two parties in a permanent way without needing third-party authentication. This technology is expected to dramatically reduce the cost of transactions. Many entrepreneurs are invested in blockchain and nearly 15% of financial institutions are using it. One example of a company that has its own blockchain technology is Ripple, which is based in San Francisco. Ripple has partnered with a few banks to use its blockchain technology. If a bank were to use Ripples blockchain technology along with its digital asset, which is called XRP, then it could settle payments in 4 seconds. This is a huge time difference because traditional systems will take between 3-5 days. This could lead to companies being able to process a lot more transactions daily. I personally see this as something many more companies will start to use eventually.

Do you think that more companies will use this technology in the future? Feel free to comment below.

Fusion Teams are the Future

As digitization changes the way the majority of the world’s employees work together, CIOs must learn how to structure their teams, budgets, and reporting lines accordingly. Traditionally, IT teams would form within discrete parts the IT function (like Applications, Infrastructure, or Enterprise Architecture). Now “fusion teams” are needed to cut across domains, business areas, and channels, and to do so at short notice because a traditional model is hand-offs and fails to integrate technical and business expertise leads to duplicated effort and missed deadlines throughout the process.

The emerging fusion-team structure differs from existing models in four ways.

  1. Fusion teams form across traditional boundaries: These teams intermingle staff from different functions, business lines, and third-party partners.
  2. Fusion teams integrate business and technical skills: Team members are expected to contribute both technical skills and business skills.
  3. Fusion teams deliver technology via continuous collaboration: These teams are more likely to use an iterative delivery structure.
  4. Fusion teams draw leaders from across the enterprise: Team members report to leaders who sit outside their function or outside their established reporting line.

Do you think companies should re-structure their IT to fusion teams or continue to follow the traditional model? Do you know any companies that have fusion teams? Is it working for them?