Information Systems Integration – Tony Messina

Fake News and Digital Media

In recent months it has been impossible to avoid the term “Fake News”. Regardless of political affiliation it’s impossible to deny that our current digital media platforms like Facebook, Twitter, Instagram, and YouTube can very easily be made into effective and manipulative digital media tools. A recent study conducted by MIT found that there are vast swathes of content on our social media sites that are generate by AI bots, and shared by them too. The study also found that most of this content is written as what is called click-bait, or eye catching / provocative content meant to capture the readers attention, regardless of accuracy. Fake media content, on average seemed to reach consumers six times quicker than legitimate, non-clickbait content.

As we continue using these digital eco-systems, and as their use continues to expand into the developing world, what are some safeguards that we can put in place to ensure content is legitimate? Do media platforms have the responsibility of verifying their content?



2 Responses to Fake News and Digital Media

  • The “Fake News” phenomena will continue to be on the up-rise. As you stated, AI bots will continually create fake content. The AI-driven creation of content will consist of multiple forms including entertainment, corporate, political, documentary, and more (Gartner). The AI-driven creation of this content will accelerate faster than AI can flag and remove the content. People do not have the will or the means to detect the fake content and remove it. Social media sites have started to initiate an effort to reduce fake news and explicit content. Maybe if social media sites continue this initiative, they will be able to eradicate fake news to almost nothing on their sites.

    According to Gartner, “Through 2020, AI-driven creation of “counterfeit reality,” or fake, content will outpace AI’s ability to detect it, fomenting digital trust.” Gartner goes on to make an even bolder prediction stating, “By 2022, most people in mature economies will consume more false information than true information.” This is a problem that obviously has to be prevented. A part of Gartner’s argument is that people do not have the ability or will to flag fake content. I think that once the problem grows, people will have no choice but to find a way to prevent the spread of fake news.

  • “Fake News” is everywhere and will continue because of the AI bots that create fake content. The AI created content will continue to grow because it grows the audience looking at these stories and click bait is another tool that works well to get viewers to look at content. I personally believe that this should stop. According to, 30% of social media user spot fake news when they are using these applications more than one time a day. This proves that there is a high volume of fake news and most people aren’t able to spot it.

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