Information Systems Integration – Tony Messina

Ryan C Gibbons

Advertisers Leaving Facebook After Data Scandal







Following the recent data breach that allegedly exposed millions of Facebook users’ personal data, large companies are beginning to pull their advertisements off the popular social media platform. Cambridge Analytica, a British consulting firm, is accused of collecting data from Facebook for political purposes. Since roughly 98% of Facebook’s revenue comes from advertisements, this news comes as a huge threat to the company’s bottom line. Companies such as Sonos, Mozilla, and Commerzbank took their ads off Facebook, and many more are considering doing the same as the company’s reputation is suffering. Along with advertisers leaving, many companies are removing their pages on the site. Last week, Elon Musk deactivated the Facebook pages for his companies SpaceX and Tesla. This comes at a bad time for Facebook, which faced criticism during and after the 2016 election due to allegations of its users spreading “fake news” and their lack of a sufficient response. It will be interesting to see what comes next for Facebook as it faces the challenge of saving its reputation before it’s too late.

What do you think? Is Facebook’s reputation in real danger? Do you still use Facebook or view it in the same way? Will you make a bigger effort to protect your data going forward? Does all this bother you as a social media user? Leave your comments below.


What Our Digital Lives Say About Our Health

Research has shown that our actions on our smartphones, computers, and social media account can indicate a lot about our current well-being. This realization has no led to a new field of study called digital phenotyping, which studies people’s interactions with digital devices to make assessments of their mental and physical health. One company in particular that has made efforts to perform this kind of analysis is Facebook. Facebook has begun to use artificial intelligence to analyze posts, comments, live-stream videos, and status updates for behavior that may indicate severe depression or suicidal thoughts. When it detects these characteristics, the site can send a message to the individual, encouraging them to get professional help.

Other than Facebook, there are other companies working to provide similar services with digital phenotyping. One company called Sharecare offers an app that monitors your stress levels during phone calls to provide an assessment of your current mental health. Others use information about daily smartphone use to gather insight about memory and mood swings.

What do you think about digital phenotyping? Will this be something we see used more in the future? What is the ceiling for the amount of insight it could provide? What do you think the health insurance implications will be? Feel free to leave your comments below.


Wearable Tech in The Workplace: Privacy Issue?

Reports have surfaced that Amazon has filed patents for electronic tracking wristbands that would be worn by its warehouse employees. Although the descriptions for the patents explain that the sole purpose of the wristbands would be to collect data about inventory, the wearable technology would most likely gather tons of data on the employees as well. Essentially, the wristbands would track the products handled by the employees and vibrate to guide the employees’ movements to increase efficiency.

Amazon’s warehouse workers have already been complaining of poor working conditions, and this has the potential to be viewed as an invasion of privacy if implemented. Amazon believes that the technology could greatly improve the productivity of its workers while giving them less time using scanners or computers. However, others think it would be an unethical method and could strain relationships with employees even further.

What do you think? Does company-issued wearable tech belong in the workplace? Is it ethical and productive? Or will it only hurt Amazon’s relationship with its workers?