Instructor: David Schuff, Section 003

Tymofiy Rabchuk

Be more like Tesla

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Soon cars like Ford F-150 can be fully electric and compete with their own gas and diesel counterparts according to Wall Street Journal. Ford is planning to invest $11 billion dollars in electric car development to grab some of the customers from Tesla. This initiative is part of a $70 billion investment by major car manufacturers like Porsche, Jaguar, and Toyota. While current interest from American consumers is low, it has grown over 1000% since 2011. To relate this to what we learned, Ford is trying to serve undershot customers to whom existing products are not enough. While Tesla models and other manufacturers have a reasonably good market offering, their models are too expensive when compared to their gas counterparts. Additionally, Tesla’s and GM products don’t serve the same needs for customers like a Ford electric truck would. While Ford does not create a disruptive innovation, it could change the electric marketplace by driving the prices of electric cars down by offering a greater variety of electric cars. Do you think there are any potential innovations in the electric car market? What advantages do you think Ford has over Tesla or GM? Would you purchase an electric car in the future?


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Organizational Structure at Microsoft

Microsoft Organizational Structure

Microsoft’s organizational structure is classified as divisional. It’s broken down into two divisions: engineering and business. One advantage the arises from this is the elimination of bureaucracy in the business processes which grants more flexibility. This organizational restructuring took place in 2016 and resulted in the elimination of 7,400 jobs resulting in cost savings for Microsoft.  Another advantage is that the specific divisions can specialize in the tasks they perform resulting in greater levels of efficiency. By breaking apart the products into different independent and self-sustaining sections allows Microsoft to create great products and innovate using their core competencies. Product innovation is highly encouraged as well as the implementation of features that can help the end consumer. While Microsoft has not been creating groundbreaking innovation, they support systems that great majority of the world use every day. A disadvantage that comes with this new structure is that there is a greater separation between the technical and business employees. Additionally, because each division functions independently, they need a competent manager that understands the product or service offering for the division well.  What other advantages or disadvantages do you see from this structure? Is there anything Microsoft can do to improve?

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Medical Imaging Devices can be hacked too

hacker photo

Cybersecurity researchers in Israel found out that hacks against Medical Imaging devices are increasing where hacks targeting MRI and CT scanning have the greatest risk. The reason these cyber attacks pose a huge risk is that they can be fatal if a tumor is added in error or there is any delay of analysis. Unfortunately for the hospital staff and patients, strict regulations don’t allow to keep these machines updated due to potential software incompatibility and bugs. System thinking can and should be applied in order to effectively solve many of security threats in the healthcare industry. Hackers tend to understand human habits and the interdependence of systems which allows them to exploit multiple systems in one breach. In order for security to improve, medical IT employees should start viewing their systems as interdependent structures rather than separate systems when configuring and implementing new technologies. While it’s incredibly hard to manage risk of code defects, hospitals can use system thinking to minimize potential breaches by keeping their systems updated and ensuring that the entire system is configured in an isolated manner while flexible enough to work with other systems at the same time. How do you think hospitals can address this issue using system thinking?

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Where and when do we meet?
Alter Hall 603
12:30-1:50 Tuesdays and Thursdays
Office Hours
Tuesdays and Thursdays, 2:00-3:00 PM