Apple and Aetna are releasing a new application called Attain this spring, that uses the Apple Watch to monitor and encourage healthcare members to make healthy choices. This is not the first time a Healthcare provider has partnered with a tech company, and it is also not Apple’s first entry into healthcare either. What makes this deal significant is the success rates of previous studies, the 18 million members in Aetna’s network, and the innovative reward system for using the product as intended. According to wearable-technologies.com, “When Apple and Aetna started their collaboration in 2016, 90% of participants reported a health benefit from using the Apple Watch”. This aspect of the application and partnership benefits Aetna by increasing the lifetime value of members, who use less healthcare resources than less active members. Apple is now able to cement itself as a healthcare front-runner by having connections with several HCPs totalling 100 million members, and can earn back dwindling Iphone sales revenue with the health services it has developed, such as HIPAA compliant digital medical recording keeping. The incentives posed to members can also positively impact watch sales. Customers can earn back the value of their watches or earn additional gift cards and rewards by meeting activity goals and complying with healthcare reminders for medications and immunizations.
Is Apple positioned to become a player in the healthcare field?
What issues are there with collecting metrics such as steps to reward members?