Many businesses are now employing a strong strong social media presences to get their content to consumers. They typically track a variety of analytics and metrics for interactions with their followers on social media. Of those, Twitter is among the most popular social media sites, alongside Facebook, LinkedIN, and recently SnapChat and Instagram with younger generations.
The great challenge with digital marketing is how to best leverage social media to get the right information to the right people, at the right time. Companies have made it clear they value platforms with strong analytics tools that allow them to do just that. This helps both companies to reach their customers, and social media sites like Twitter, who want companies to run ads on their platform. Twitter has been incentivized to specifically improve analytics for tracking video-related metrics because video ads generate over 50% of its ad revenue.
Twitter’s new analytics dashboard will include several features, including the ability for content publishes to see “who is engaging with content and when, and what’s performing well.”
The view of the dashboard itself will look like the image below, in which users can see when followers are viewing content by day of the week and time of day. The darker sections of the map indicate the largest number of views.
Currently, developers are working to build even more more in-depth options for users to track data with.