According to CIO.com, the three ways CRM improves business processes are:
- The CRM System As a Smart File Cabinet – CRM systems make sure everyone in the organization is aware of the customer’s relationship history. The customer’s information is collected and organized.
- The CRM System for Collaboration and Coordination – CRM enables collaboration and coordination among various departments, which leads to better account management.
- The CRM System as Task Master and Process Drive – CRM adds tighter linkage with other systems and business processes, which increases the business’s efficiency.
What are the advantages of knowing the customer’s relationship history? What are the disadvantages?
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