Week 2 Case and Assignment

Case: Google

Articles:

Porter 5 Forces Analysis. Wikipedia.
http://en.wikipedia.org/wiki/Porter_5_forces_analysis

Value Chain. Wikipedia.
http://en.wikipedia.org/wiki/Value_chain

Elgan, M. (June 6, 2009). How Cell Phones Will Replace Learning. Computerworld. http://www.computerworld.com/article/2525016/mobile-wireless/how-cell-phones-will-replace-learning.html

Pariser, E. (April 26, 2011). Welcome to the Brave New World of Persuasion Profiling.
http://www.wired.com/magazine/2011/04/st_essay_persuasion_profiling/