{"id":641,"date":"2021-05-04T18:01:13","date_gmt":"2021-05-04T22:01:13","guid":{"rendered":"http:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/?p=641"},"modified":"2021-05-04T18:01:13","modified_gmt":"2021-05-04T22:01:13","slug":"week-10-what-is-guerrilla-usability-testing-prince-patel","status":"publish","type":"post","link":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/2021\/05\/04\/week-10-what-is-guerrilla-usability-testing-prince-patel\/","title":{"rendered":"Week 10 What is Guerrilla Usability Testing? &#8211; Prince Patel"},"content":{"rendered":"<div class=\"hub-heading highlight-heading\">\n<h4 id=\"guerrilla-testing\">Guerrilla testing<\/h4>\n<\/div>\n<div class=\"sf-section\">\n<div class=\"hub-paragraph\">\n<div class=\"rich-text\">\n<p>In guerrilla testing, test\u00a0<b>subjects are chosen at random<\/b>\u00a0from a public place, usually a coffee shop, mall, or airport. They are asked to perform a quick usability test, often in exchange for a gift card or other incentive.<\/p>\n<p>Guerrilla testing is used to test a wide cross-section of people who may have no history with a product. It&#8217;s\u00a0<b>a quick way to collect large amounts of qualitative data<\/b>\u00a0that validate certain design elements or functionality\u2014but it&#8217;s not a good method for extensive testing or follow-ups, as people are usually reluctant or unable to give up more than 5-10 minutes of their time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"hub-heading highlight-heading\">ref-https:\/\/www.hotjar.com\/usability-testing\/methods\/<\/div>\n<div>\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Guerrilla testing In guerrilla testing, test\u00a0subjects are chosen at random\u00a0from a public place, usually a coffee shop, mall, or airport. They are asked to perform a quick usability test, often in exchange for a gift card or other incentive. Guerrilla testing is used to test a wide cross-section of people who may have no history [&hellip;]<\/p>\n","protected":false},"author":12990,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[663943],"tags":[],"class_list":{"0":"post-641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-instructor","7":"entry"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/posts\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/users\/12990"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/comments?post=641"}],"version-history":[{"count":1,"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/posts\/641\/revisions\/642"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/media?parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/categories?post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis5203sec001spring2021\/wp-json\/wp\/v2\/tags?post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}