83% Avoid a Business Following Breach and 21% Never Return

This is a statistic that frankly surprises me. I don’t know anyone that has actually quit Facebook or any other company after their breaches. On the other hand, this is almost refreshing. In an ideal world, companies that aren’t responsible should get punished by losing their customers. Perhaps this applies to different industries, and not to others at all. For example, it would make sense for people to take breaches particularly seriously when their credit cards are concerned. So, it could be expected that people would avoid shopping websites after a breach. On the other hand, maybe people don’t fully grasp the importance of a breach of a social media platform that collects data about them.

https://www.securitymagazine.com/articles/89501-avoid-a-business-following-breach-and-21-never-return