Week 5 – April 14

This week we will review the case “Apple in 2015.”  I selected this case and placed it specifically to follow Kodak, as one could argue that Apple’s prowess and brand recognition is similar to that of Kodak in its day.  While this week we will not have the benefit of looking back in history, we will carry forward the strategic thinking and tools we applied last week.  Additionally, we will discuss other emerging digital technologies and their implications.

Additionally, the case study questions for Siemens have been published under the “Case Studies” section of this site.  This should enable you to work on the case in advance if your group prefers to do so.

The class this week will be especially interactive.  So rather than add any posts or discussions to this site, I ask that each of you read the material and prepare accordingly.  Also note that your Lynda.com and reading summaries are due at the start of class.

David S. McGettigan