About

Instructor

Professor David S. McGettigan

Vice President, Business Technology, Pfizer

Adjunct Instructor, Temple University

david.mcgettigan@temple.edu

Course Description

Organizations that strategically select, manage, and deploy digital business models prosper in the global economy. Students will use systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation. They will propose innovative solutions for new and existing business initiatives to leverage enterprise, consumer, and social technologies.

Course Objectives

• Understand the transformative impact of technology on standard business practices.
• Identify the components of enterprise information architecture and its strategic role in the organization.
• Use innovation frameworks to analyze competitive landscape for emerging IT products and services.
• Analyze disruptive potential of technology and formulate a response from an incumbent firm.
• Apply new digital business models such as cloud computing, web services, crowdsourcing, and two- sided platforms to envision new products and services.
• Explain the role of data, information, and knowledge in informing an organization’s strategy.
• Compare IT governance models in both a single-country and multinational context.
• Create a business case for the value of an information technology initiative.
• Develop best practices for securing an organization’s information infrastructure.

Credits

James Moustafellos, David Schuff and Mart Doyle