XFINITY Live! Philadelphia Internship
XFINITY Live! Philadelphia is commonly Philadelphia’s ultimate entertainment and dining destination for Philadelphia sports fans of all ages and late night party goers. This venue is owned and operated by sports and entertainment firm Comcast Spectacor and opened in March 2012. Therefore, innovation and creativity is important to the organization while they continue to expand in the Philadelphia market as the “game day destination” for Philadelphia Sport fans.
Digital Marketing Intern, Summer 2013: As a digital marketing intern was to engage and connect consumers on a digital platform. My daily responsibilities were maintaining and updating the company’s website and social media accounts with event postings, photos, banner ads, and editorial content. As well as creating video and digital graphics using Photoshop for social media, website, e-blasts, and LED boards.
I also assisted in planning for all supervised events, game-day activities, promotions and set-up including the creation and implementation of game day presentation elements. This included planning and booking talent, activating on-site promotion and sponsorship activities, registration, contacting vendors, and organizing and purchasing “grab bag” giveaways and prizes.
A specific assignment that I worked on throughout the summer was assisting in the development and launching of a more engaging and user friendly website. This project required conducting consumer research and data analytics. Survey results also showed that consumers were interested in implementing a VIP Rewards System at the venue. During my time as a intern at XFINITY Live! I assisted in the the beginning stages of the creation of an VIP/ Loyalty rewards program for the venue.